Read how the young ones can surprise us.


To help our Young Spikes Call for Entries campaign, we phoned some young players in our industry and asked them last weekend what would be their first-person one-sentence headlines if they were allowed to create the campaign for us.

Their names have been left out on purpose, but they’ll be glad I am running this piece (you know who you are).

I must confess I coached them in the beginning, but I am publishing their own pronouncements here….

“My brain is not in the drain.”
Junior writer at a regional PR agency, 25.

“I’ll buy the boss lunch, I know what she loves.”
Digital advertising novice, 25.

“Help, I may not win but I promise to shine.”
Works for a media owner, 27.

“Make my day.”
From for a local FMCG brand assistant, 22.

“I have never been to Singapore.”
Young upstart from an ad agency, 22.

The Young Spikes Malaysia awards are for professionals under the age of 30 from the advertising, media, digital, PR and marketing industries.

There are five categories: Digital, Media, PR, Integrated, Young Marketers.

Participants race against the clock to generate ideas before presenting them to an accomplished industry panel.

Real briefs are provided by sponsors Etika, KFC, Telekom Malaysia, Sime Darby Property and GO Communications.

The Gold winners at Spikes Malaysia 2019 went on to win Gold, Best in Asia-Pacific, bringing deserving glory to Malaysia’s young talent in the industry.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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