YOUNG SPIKES MALAYSIA 2022 WINNERS

Awards Presentation

The Young Spikes Malaysia 2022 Awards was held at Taylor’s University Lakeside campus on the 15th of December 2022. All 30 teams, their supporters as well as sponsors and partners were in attendance to celebrate.

All guests were treated to refreshments courtesy of our partners, Domino’s and ETIKA.

SEE WINNERS LISTING

ABOUT YOUNG SPIKES

Competition Overview

The Young Spikes Malaysia 2022 Competitions maintains the eligibility age to 30 years or younger.

The Young Spikes Malaysia 2022 Competition offers professionals from creatives, marketers, digital, PR and media a unique chance to gain recognition and make their mark on the industry.

In teams of two, the entrants race against the clock to prepare a pitch for a charity or sponsor brief and win a Gold, Silver or Bronze medal. Gold winners get to compete on the Asian stage in APAC Young Spikes Competition 2023

Physical Competition

In the physical competition, Sponsors will present the brief to a room full of participating teams.

After the competition briefing, the teams are given 24 hours (48 hours for the Integrated Competition) to complete their competition brief and submit a PDF version to the organiser.

At the physical judging, each team will have 5 minutes to present their campaign idea followed by a Q&A session with the jury.

HOW TO ENTER

Step 1

Register your team

Step 2

Make your payment

Step 3

Receive confirmation

Step 4

Join us for Online Briefing

Team Registration Ends
25th November 2022

Online Briefing (Integrated)
30 November 2022

Online Briefing (Digital, Media, PR & Young Marketers)
01 December 2022

Physical Presentation & Judging (Media, PR, Integrated & Young Marketers)
03 December 2022 – Taylor’s University, Block D Level 3

Physical Judging (Digital)
03 December 2022 – Taylor’s University, Block D Level 3

Young Spikes Malaysia Winners Announcement
15 December 2022 – Taylor’s University

All Gold Winners Go to Spikes Asia 2023
February / March 2023 – Singapore

RULES & REGULATIONS

Competition Categories

Digital Competition

To be eligible to compete in the Digital competition the team must be made up of two young professionals, 30 years or younger (born on or after 23 June 1992) working in creative communications /advertising / digital agencies.

  • Freelancers will be accepted to compete in this competition

  • In-house creative teams from client companies will be accepted to compete in this competition.

Media Competition

To be eligible to compete in the Media competition the team must be made up of two young professionals, 30 years or younger (born on or after 23 June 1992) working for media agencies or specific in-house media departments in agencies.

  • Freelancers will be accepted to compete in this competition.
  • In-house media teams from client companies will be accepted to compete in this competition.
PR Competition

To be eligible to compete in the PR competition the team must be made up of two young professionals, 30 years or younger (born on or after 23 June 1992) working for PR agencies or specific in-house PR departments in agencies.

  • Freelancers will be accepted to compete in this competition.
Integrated Competition

To be eligible to compete in the Integrated competition the team must be made up of two young professionals, 30 years or younger (born on or after 23 June 1992) working in creative communications /advertising / digital agencies.

  • Freelancers will be accepted to compete in this competition
  • In-house creative teams from client companies will be accepted to compete in this competition.  
Marketers Competition

To be eligible to compete in the Young Marketers competition the team must be made up of two young professionals, 30 years or younger (born on or after 23 June 1992) working for client companies that engage the services of advertising and communications companies (i.e. Intel, Coca-Cola).

  • We do not accept advertising agencies to compete in the Young Marketers competition
  • Freelancers are not eligible to compete in Young Marketers 

DELIVERABLES

Digital Competition

Teams must create an integrated, digital led campaign, explaining how the use of technology answers the brief in a creative way. The objective is to show how the power of digital technology can answer the Competition Partners challenge.

Please note that teams participating in the Young Spikes Digital Competition are not required to present their work to a jury. The jury will assess the submission materials during the online judging session separately in a closed group.

Teams must submit:

A Presentation Board including:

  • Example of use of 3 digital Led components, these components could be use of social media platforms but also any other digital led execution
  • An image summarising the campaign
  • A four part written submission (150 words per section)
    Campaign Summary
  • Creative insight
    How can creativity help solve the problem using social media platforms and technology?
  • Solution
    The platforms, technology and tools used and why?
  • How does it work?
    How will the digital solution help answer the brief and solve the problem faced by the client
Media Competition

Teams are expected to develop an innovative media strategy detailing how the idea will be executed. The strategic idea must be demonstrated clearly across the selected media channels

Teams must submit:

  • 10 slide PowerPoint
  • The written explanation (450 words)
  • Describe the creative idea/insights (150 words) –
    Research and data gathering
  • Describe the strategy (150 words)
    Target audience, media planning and approach
  • Describe the execution (150 words)
    Implementation, media channels and integration, timeline and scale
PR Competition

Teams will be required to create an innovative PR campaign in response to the brief given by the competition partner

Teams must submit:

  • 10 slide PowerPoint
  • The written submission (max 450 words)
  • Describe the creative idea (150 words)
    Potential for industry impact
  • Describe the strategy (150 words)
    Target audience, target media, PR planning, approach
  • Describe the execution (150 words)
    Implementation of PR activities, timeline, scale
Integrated Competition

Teams must create an integrated campaign built on an original idea/solution answering to the competition brief. At least three media channels, explaining how the different media channels answer the brief in a creative way.

  • A summary slide – visually summarise your campaign in 1 PDF Slide.
    This will be shown at the awards show if you are to win.
  • A minimum of three media channels must be used within the campaign
    (1 social media platform is considered as 1 media channel)
  • At least 1 piece of supporting material must be included in the PDF document and teams must explain how the campaign will be launched and executed
Marketers Competition
Teams will be required to present a creative and executable idea using their brand, and the services or products in their portfolio.
 
The idea and insights (150 words) along with the strategy and its justification (150 words) have to be described in terms of target audience, media planning and approach.

Eligibility

  • Teams must be employed in the advertising or communications business in a skill discipline relevant to their chosen competition (Client-side teams are subject to approval by Spikes Asia)
  • Teams must have at least one member fluent in English
  • Team members do not have to be from the same agency / company
  • Both team members need to be 30 years or younger (born on or after 23 June 1992)

Rules

  • Teams are not allowed to seek help from anyone outside of the team
  • Teams cannot mention their company in the submission or at any time during the online competition in the presence of the NGO / Partner and Jury (Does not apply to the Marketers competition)
  • Both team members must be present for the online competition briefing and physical judging
  • All work created as part of the competition remains the property of the competition organizer, Spikes Asia and the NGO / Partner
  • The ideas can be used by the competition organizer, Spikes Asia and the NGO / Partner as part of their marketing and advertising
  • No modification to the work is allowed after submission to the competition organizer

Entry Fee

RM 3000 per team
(1 team = 2 individuals)

PRIZES

Gold

  • Teams get to compete in APAC Young Spikes Competition 2023 
  • Young Spikes Malaysia 2022 Trophy and Winner certs
  • Recognition and coverage on marketingmagazine.com.my 

Silver

Bronze

JUDGES

STANLEY CLEMENT
CHIEF EXECUTIVE OFFICER
MEDIABRANDS CONTENT STUDIO

DHEERAJ RAINA
CHIEF EXECUTIVE OFFICER MEDIA
DENTSU INTERNATIONAL

PETER DE KRETSER
FOUNDER & CHIEF EXECUTIVE OFFICER
GO COMMUNICATIONS

GIGI LEE
CHIEF CREATIVE OFFICER
TBWA KUALA LUMPUR

PHAIK CHENG SAI
HEAD OF AGENCY
M/SIX

LAU YIN MAY
GROUP CHIEF MARKETING & CUSTOMER EXPERIENCE OFFICER
MALAYSIA AIRLINES

LINDA HASSAN
GROUP CHIEF MARKETING OFFICER
DOMINO’S PIZZA MALAYSIA & SINGAPORE

VIJAYARATNAM THARUMARTNAM
HEAD GROUP COMMUNICATIONS
QSR BRANDS HOLDINGS BHD

OLIVER KAU
MARKETING MANAGER
ETIKA

EMILY CHONG
CHIEF MARKETING OFFICER
PIZZA HUT MALAYSIA

ALVIN TEOH
EXECUTIVE CREATIVE DIRECTOR
NAGA DDB TRIBAL SDN BHD

EMIR SHAFRI
EXECUTIVE CREATIVE DIRECTOR
PUBLICIS GROUP MALAYSIA

DIDI PIRINYUANG
EXECUTIVE CREATIVE DIRECTOR
ENSEMBLE WORLDWIDE

JARROD REGINALD
EXECUTIVE CREATIVE DIRECTOR
THE CHARIOT AGENCY

SYAMTRIYANTI SALLEH
HEAD OF MEDIA, A&P AND AGENCY MANAGEMENT
SIME DARBY PROPERTY

FAIZAL AZLAN
HEAD OF CREATIVE
TELEKOM MALAYSIA

SPONSORS / PARTNERS

Organiser

CONTACT US

Address:
Sledgehammer Communications (M) Sdn Bhd 22B, Jalan Tun Mohd Fuad 1, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Malaysia.

Telephone:
+603-7726 2588 
+6012-327 0125 
+6012-613 5108  

E-Mail:
[email protected]
[email protected]
[email protected]