Mindshare Malaysia has been appointed by Sime Darby Property to manage media responsibilities for a period of two years, with the possibility of an additional year. This follows a pitch from multiple agencies.
Mindshare’s pitch, according to chief marketing and sales officer Datuk Lai Shu Wei, addressed the business case study in a methodical and well-structured manner.
“Mindshare is well known for their experience and track record in the execution of complex campaigns. We are aligned on the use of technology and will leverage on Mindshare’s data analytics and insights gathering tools for our business in order to multiply our media value and presence,” he added.
In the meantime, Mindshare Group Malaysia CEO Sheila Shanmugam stated, “It truly is an honor to be entrusted by Sime Darby Property to manage its media duties.”
“This year marks Sime Darby Property’s 50th Anniversary, and Mindshare aims to be a valuable partner by bringing innovative thinking in how property products can be positioned by understanding buyer behavior to drive good growth.
Together, we look forward to reaching greater heights in the next 50 years and beyond,” she added.
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