Trapper Group proudly secures its position as the 4th best Media Agency in Malaysia

Trapper Group proudly secures its position as the 4th best Media Agency in Malaysia, and is also ranked 16th best Independent Media Agency amongst 67 agencies across 30 countries, making Trapper the only Malaysian Agency recognized in the latest global rankings report by RECMA.

In the realm of media agency performance in Malaysia, Trapper Group shines with a Very High Profile designation in Vitality & Structure, as recognized by RECMA’s February 2024 publication. As the sole local agency in this rigorous evaluation, Trapper Group stands just 5 points away from claiming the top spot in Malaysia among network agencies, a milestone unprecedented by any local agency in the past three decades.

Evaluating agency dynamism, Trapper Group secures a commendable 4th rank with a mere 4-point difference from the leading agency, showcasing exceptional performance in competitive pitches over the years. Moreover, in terms of Agency Structure, Trapper Group stands out with high scores, positioning itself a mere 3 points away from the top spot.

The agency excels in managing both local clients and major advertisers, fostering enduring client relationships spanning 6 to 9 years based on trust, collaboration, and goal achievement. Notably, Trapper Group’s longest-standing client relationship has endured for an impressive 19 years.

Sivanathan Krishnan, Chairman & Co-Founder of Trapper Group, affirms that their ranking is a testament to the agency’s strength, perseverance, and visionary approach. Embracing the title of “The Growth Engineers,” Trapper Group remains committed to surpassing industry standards and ensuring optimal client benefits through innovative solutions and growth-oriented strategies.

As Trapper Group continues to expand, the agency remains dedicated to serving as an extension of clients’ marketing teams, prioritizing talent development, and approaching every project with a focus on business and marketing objectives, utilizing media touchpoints as a strategic tool to realize clients’ goals.

RECMA, renowned for its independent media agency notation reports on a global scale, serves as a strategic intelligence resource for the top 500 global advertisers, aiding in decision-making and agency selection. With a comprehensive analysis of data from over 1,400 media agencies across 90 countries, RECMA plays a pivotal role in guiding industry stakeholders towards informed choices and successful partnerships.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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