Omnicom Media Group (OMG) today announced the promotion of Eileen Ooi, Chief Operating Officer of OMG Malaysia, to the role of Chief Executive Officer of OMG Malaysia. This elevation serves as a recognition of Eileen’s stellar performance and aligns with the company’s commitment to nurture talent from within the agency.
An industry veteran with close to 17 years of experience, Eileen has played a pivotal role in propelling commercial growth and harnessing digital capabilities for the agency network in the market. Under her leadership as Chief Operating Officer, OMG Malaysia’s business has grown by 40% year on year, retained major accounts such as Beiersdorf Malaysia and even expanded client’s portfolio across global, regional and local businesses. Her team’s consistent performance was rewarded with several industry accolades in the past year.
Eileen’s data-driven vision for the network has led the team to establish a three-year transformative partnership with Google. The partnership has elevated the network’s capabilities in performance marketing, data analytics and talent development to support and accelerate client’s digital growth and transformation.
On top of driving business growth, Eileen’s people-first mindset has cultivated a culture that supports and promotes mental health within her team. During her tenure, Eileen has proactively launched and integrate several mental wellness programmes which provides employees with access to mental health resources.
“Eileen has consistently demonstrated exemplary leadership qualities during her time with us. She has done an outstanding job of driving OMG’s business growth and enhancing our product and people capabilities. Her achievements, coupled with her good relationship with the team, makes this appointment well-deserved. I am confident Eileen will continue to elevate OMG Malaysia’s performance in the market,” said Tony Harradine CEO, Omnicom Media Group, APAC.
In her new role, Eileen will be responsible for steering the business operations, driving efficiencies, and strengthening capabilities among its agencies in Malaysia namely, OMD and PHD and the Group’s data and analytics division, Annalect.
Eileen is a regular speaker and has assumed jury roles in numerous industry events and award shows. In addition, she has also been playing a key role in shaping the Malaysian advertising landscape through regular engagements with industry bodies as well as nurturing future talents through her participation as advisor to various universities.
For her contributions, Eileen was appointed as Vice President of the Malaysia Digital Association in September 2020, making her the first female leader to take the presidential position in the association.
Eileen will continue to report into Tony Harradine and will officially assume her new role immediately.
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