Taylor’s University Partners Omnicom Media Group Malaysia to Cultivate Future Talent for Advertising Industry

Taylor’s University, through its School of Media and Communication, is thrilled to announce a significant milestone in its commitment to nurturing industry-ready graduates. Today, the university signed a memorandum of understanding (MoU) with Omnicom Media Group (OMG) Malaysia, marking the commencement of a dynamic collaboration aimed at fostering talent development within the advertising and media industry.

This strategic partnership between Taylor’s University and OMG Malaysia underscores a shared vision to bridge the gap between academia and industry, ensuring that graduates are equipped with the skills and knowledge necessary to thrive in an ever-evolving media landscape.

Professor Neethianathan Ari Ragavan, Executive Dean of the Faculty of Social Sciences and Leisure Management at Taylor’s University, expressed his enthusiasm about the collaboration, stating, “This partnership exemplifies our commitment to providing our students with real-world experiences and industry exposure.

By working closely with OMG Malaysia, we aim to empower our graduates with the skills and insights needed to excel in the dynamic field of advertising.”

The collaboration will facilitate joint initiatives, including guest lectures, industry workshops, internships, collaborative industry projects, and sharing real-life case studies and experiences with students through projects from OMG’s wide repertoire of clients.

These engagements will offer students invaluable opportunities to gain practical experience, network with industry professionals, and stay abreast of emerging trends in advertising and media.

Ms. Eileen Ooi, CEO of OMG Malaysia and Adjunct Professor in Taylor’s University, shared her thoughts on the partnership, saying, “As a leading media agency, we recognise the importance of nurturing the next generation of talent in our industry.

By partnering with Taylor’s University, we are committed to supporting the development of future-ready professionals who will drive innovation and excellence in advertising and beyond.”

One of the key objectives of this collaboration is to future-proof graduates by equipping them with the skills needed to navigate the evolving media landscape.

As technology continues to reshape the advertising industry, there is a growing demand for individuals who are adaptable, creative, and digitally savvy. Through tailored curriculum enhancements and industry-driven initiatives, Taylor’s University and OMG Malaysia aim to ensure that graduates are well-prepared to meet the challenges of tomorrow.

This partnership also highlights the importance of industry-academia collaborations in addressing the talent needs of the advertising sector. By fostering closer ties between educational institutions and industry players, both par<es can leverage their respective strengths to create impactful learning experiences and drive innovation in talent development.

As Taylor’s University and OMG Malaysia embark on this exciting journey together, they remain committed to empowering the next generation of advertising professionals and shaping the future of the industry.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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