Lion & Lion Taps Young Talent From Dentsu to Drive Business Development in Malaysia and Singapore - MARKETING Magazine Asia


Lion & Lion Taps Young Talent From Dentsu to Drive Business Development in Malaysia and Singapore

Lion & Lion has appointed Frederik Rasmussen as Client Director of Malaysia to lead the agency’s business development department, while also managing the agency’s top tier clients. Frederik reports directly to Lion & Lion Chief Executive Officer Fredrik Gumpel, but his role contains many touch points within the organisation both locally and regionally.

Frederik’s background includes extensive experience on both the client and the agency side of the table. Over the past six years, he developed his specialty in marketing, especially in the evolving sphere of digital marketing and exploring new technologies and platforms. Among the roles he has had prior to joining Lion & Lion include Brand Manager, Digital Marketing,

and Sales Manager for Falck (a leading European emergency services company), serving as Digital Account Manager for Vizeum, and as a Senior Consultant for Dentsu where Frederik was responsible for leading some of the agency’s key client accounts like BMW and Burger King.

“I am excited to take on my role here at Lion & Lion. I took a big leap of faith when I decided to leave Denmark, but in order to pursue my dreams it felt intriguing to relocate to Malaysia and join Lion & Lion. My goal is to become an active part of two areas in particular – give our clients the best service, and grow Lion & Lion to the next level. I am certain both of these goals require support and backup from my talented colleagues, thus my first plan is to listen and understand the business I’m now settling in,” shared Frederik on joining the agency.

“Frederik Rasmussen has joined our team during a momentous phase in our agency’s growth, one in which we are expanding our capabilities, while also building a larger network of regional clients. His digital and strategic experience for big international brands from both a client and the agency side across a broad spectrum of industries will play a crucial role in taking our product to the next level. As a digital-first agency, his familiarity with new marketing platforms and trends will also enhance our core strengths of marrying data and technology with creativity to deliver impactful solutions,” said Fredrik Gumpel, Chief Executive Officer, Lion & Lion.


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