Posted on by Raihan Hadi
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Dentsu Singapore forms alliance with partnership management platform impact.com to boost commerce offering
17 Feb
Dentsu International (dentsu) Singapore has formed an alliance with leading partnership management platform, impact.com to enable and accelerate partnership opportunities for clients globally.
The alliance will enable dentsu to leverage impact.com’s purpose-built performance platform to manage its client partnership activity at considerable scale. Impact.com seeks to transform the way businesses create, manage, scale and optimise an ecosystem of partnerships, including traditional rewards affiliates, influencers, commerce content publishers, and B2B brands, and has been successfully activated for some of dentsu’s clients in the region.
Guillaume Legond, Client Partner and Commerce Lead, Media Group, dentsu Singapore said, “We are passionate about delivering a total commerce experience to help brands optimise their business performance. Our partnership with impact.com will now bring our commerce capabilities up a notch as we tap on its seamless partnership management platform at scale. This will put us in an even better position to support our clients in expanding their performance marketing activities and generate significant incremental revenue.”
Antoine Gross, impact.com’s General Manager for Southeast Asia
“Partnerships are becoming an important customer acquisition channel for more and more brands and we’re thrilled that dentsu has selected impact.com as their preferred partnership management platform,” said Antoine Gross, impact.com’s General Manager for Southeast Asia. “We are looking forward to helping dentsu’s clients unlock the value that a performance partnership program can produce through a wide range of innovative partnership types.”
The impact.com partnership management platform is a Software as a Service (SaaS) platform which helps enterprises in Southeast Asia including Razer, Zalora, Decathlon, Uber, Airbnb, Love, Bonito, Jabra, MyRepublic and Puma discover, manage and optimise all types of partnerships—including affiliates, influencers, commerce content publishers, B2B, and more.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
