Dentsu Singapore forms alliance with partnership management platform to boost commerce offering

Dentsu International (dentsu) Singapore has formed an alliance with leading partnership management platform, to enable and accelerate partnership opportunities for clients globally.

The alliance will enable dentsu to leverage’s purpose-built performance platform to manage its client partnership activity at considerable scale. seeks to transform the way businesses create, manage, scale and optimise an ecosystem of partnerships, including traditional rewards affiliates, influencers, commerce content publishers, and B2B brands, and has been successfully activated for some of dentsu’s clients in the region.

Guillaume Legond, Client Partner and Commerce Lead, Media Group, dentsu Singapore said, “We are passionate about delivering a total commerce experience to help brands optimise their business performance. Our partnership with will now bring our commerce capabilities up a notch as we tap on its seamless partnership management platform at scale. This will put us in an even better position to support our clients in expanding their performance marketing activities and generate significant incremental revenue.”

Dentsu is now fully certified by’s Partnerships Experience Academy (PXA).

Antoine Gross,’s General Manager for Southeast Asia

“Partnerships are becoming an important customer acquisition channel for more and more brands and we’re thrilled that dentsu has selected as their preferred partnership management platform,” said Antoine Gross,’s General Manager for Southeast Asia. “We are looking forward to helping dentsu’s clients unlock the value that a performance partnership program can produce through a wide range of innovative partnership types.”

The partnership management platform is a Software as a Service (SaaS) platform which helps enterprises in Southeast Asia including Razer, Zalora, Decathlon, Uber, Airbnb, Love, Bonito, Jabra, MyRepublic and Puma discover, manage and optimise all types of partnerships—including affiliates, influencers, commerce content publishers, B2B, and more.

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