Malaysia’s top automotive accessories brand,TRAPO, teamed up with the world’s leading partnership management platform,, to boost its digital-push in the market

TRAPO, the leading automotive accessories brand in Malaysia, today announced its collaboration with, the world’s leading partnership management platform. This partnership is set to boost TRAPO’s affiliate marketing efforts geared towards elevating the brand’s position at the forefront of the car accessories market in Malaysia.

Like many other industries during the pandemic, automotive businesses in Malaysia shifted towards online commerce, including the sale of maintenance parts such as mats, wiper blades, tires, filters, and brake pads. This trend persists and is expected to further increase, propelled by improvements in the Malaysian economy.

TRAPO, recognized as the ultimate one-stop-shop that caters to all car accessory needs, is taking the lead in the shift by accelerating its e-commerce growth through scalable affiliate partnerships across its online channels.

TRAPO aims to widen its reach and increase sales by collaborating with various partners in creating listicles, reviews, and price comparisons, as well as engaging in content creation and exposure through media outlets and online directories. In a strategic move, TRAPO has partnered with to improve its affiliate marketing processes, from tracking to introducing commission flexibility to establishing direct relationships with affiliates.

“We’re excited to join forces with to elevate our affiliate channel initiatives, aiming to collaborate with a broader spectrum of partners. At TRAPO, we firmly believe that this stands as a cornerstone for the unprecedented growth of our business and brand.

The key to our success lies in cultivating mutually beneficial relationships and creating win-win situations,” said Ionut Danifeld, Chief Marketing Officer of TRAPO. “By expanding our affiliate network, we are confident in propelling our business trajectory towards achieving the coveted position of being the No. 1 car accessories brand in Southeast Asia.”

Speaking on the partnership, Antoine Gross, General Manager, Southeast Asia & India at, says, “We are thrilled to announce our partnership with TRAPO. This collaboration marks a significant milestone for us, reflecting our commitment to fostering meaningful connections and growth in Southeast Asia. We look forward to leveraging our expertise to support TRAPO’s growth ambitions across the region.”

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene