Isentia Appoints Martech Expert Raushida Vasaiwala as Sales VP, APAC, Driving Innovation to Become the Leading Audience Intelligence Platform

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Isentia, a leading provider of media intelligence and insights, announces the appointment of Raushida Vasaiwala as Sales Vice President for the APAC region. Leveraging her exceptional expertise in martech and background in media and business management, Raushida brings a unique blend of strategic sales acumen and creative prowess to the role.

Her appointment strengthens the Isentia leadership team, as the organisation brings new insights to clients, revolutionizing the accessibility of audience intelligence for organizations of all sizes.

“We are thrilled to welcome Raushida as Sales VP for APAC. Her deep understanding of martech and her passion for blending creativity with technology will play an invaluable role in the delivery of our audience-led strategy, and her track record of building strong client relationships and delivering growth will accelerate the expansion of our APAC client base.

With Raushida’s expertise, we are poised to empower organizations to unlock the full potential of audience intelligence,” said Joanna Arnod, CEO of Access Intelligence.

Raushida Vasaiwala, Sales Vice President for the APAC region, also expressed her enthusiasm about joining Isentia, stating, “I am honored to join Isentia as the Sales VP for APAC. The opportunity to shape the future of audience intelligence and its impact on business is truly exhilarating.

Isentia’s dedication to innovation and its vision of democratizing access to audience intelligence perfectly align with my own values and aspirations. I am eager to collaborate with the talented team at Isentia to deliver exceptional value to our clients and drive growth in the APAC market.”

Isentia is undergoing a transformative journey to champion an audience first approach for marketing and communications professionals. Isentia’s expansion of its product offering includes the integration of media intelligence into the Pulsar platform, a robust social listening platform.

This integration is aimed at democratizing audience intelligence, enabling organizations of all sizes to access and leverage data-driven insights for informed decision-making and achieving their goals.

Audience intelligence plays a crucial role in the realm of PR and communications. It enables a deep understanding of audience behaviors, preferences, desires, and sentiments across various digital channels.

By leveraging this insight, these professionals can craft effective strategies, tailor messages, and measure real-time impact.

Raushida’s appointment aligns with Isentia’s vision to redefine audience intelligence and its accessibility in the APAC market.

By leveraging martech expertise and digital audience insights, Isentia aims to empower organizations to make data-driven decisions and gain a competitive edge in their respective industries.

In addition to leading this transformation, Raushida will be responsible for driving sales initiatives, forging strategic partnerships, and fostering growth in the APAC region.

Her unique perspective and expertise in martech will be instrumental in positioning Isentia as the go-to platform for organizations seeking comprehensive audience intelligence.

Raushida Vasaiwala’s appointment at Isentia marks a significant milestone in the company’s commitment to attracting top-tier talent and driving impactful innovation in the APAC market.

With her martech prowess, creative mindset, and pivotal role in launching the groundbreaking Pulsar platform, Raushida is poised to lead Isentia’s sales efforts to unprecedented heights, revolutionizing media intelligence across the APAC region.


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