With more and more Indonesian consumers turning to the internet to research products and services, connect with brands, and make purchases, their expectations for personalized and seamless experiences are also increasing, presenting a significant opportunity for marketers to leverage innovative technologies to engage with their customers effectively.
In this article, Netcore Cloud has highlighted three significant martech innovations that have the potential to revolutionize the way marketers engage with their customers.
Addressing the unique preferences of each shopper is made possible with Search Personalization
With Search Personalization, brands can create 1:1 personalization that improves user engagement, increases customer loyalty, and boosts conversion rates.
For example, an e-commerce company can leverage machine learning algorithms to deliver highly targeted search results to each shopper, based on their search history, location, and other relevant data points.
By analyzing over 200 signals in real-time, personalized search and discovery experiences can be created for every shopper, enabling businesses to craft unique journeys for each customer.
This can lead to increased customer satisfaction and loyalty, as well as improved conversion rates.
In-session personalization is another powerful feature of Search Personalization, which enables businesses to analyze user actions during an ongoing session to understand their intent and preferences at that moment.
So if a shopper is browsing for shoes and then clicks on a specific brand, the system can dynamically rerank search results to show more shoes from that brand. Even first-time visitors can benefit from in-session personalization, which creates an amazing and relevant first impression in their minds and encourages them to return for future purchases.
This can lead to increased engagement, higher conversion rates, and improved customer retention.
Contextual Nudges & Walkthroughs raise the bar on how tailor-made experiences can be created
The average rate of uninstalls on day 0 is a whopping 40%! It’s clear that the goal is to make users stick to the app, and that’s precisely what an efficient product experience does. Brands can use contextual nudges and walkthroughs to improve user engagement and retention rates.
Nudges are visual cues that encourage users to take specific actions, while walkthroughs guide users through the app journey step by step.
Contextual nudges and walkthroughs are personalized for each user based on their attributes and preferences, making them more effective at encouraging users to take action.
By showing nudges based on the real-time actions that users take on the app, brands can provide the context needed to encourage desired actions and improve overall user engagement.
For example, a food delivery app could use a contextual nudge to prompt users to rate their recent order immediately after they receive it.
A contextual walkthrough could be used to guide users through the process of customizing their meal preferences based on their dietary restrictions. These personalized experiences not only improve the user’s experience but can also lead to increased retention rates and overall app success.
By using contextual nudges and walkthroughs, brands can create a more efficient product experience that encourages users to stick with their app.
AMP Emails mean no click-throughs or landing pages are required
AMP emails offer brands the opportunity to provide a website or app-like experience right within their email. With AMP emails, there’s no need for click-throughs, landing pages, or redirections.
This streamlined experience saves users time and effort, resulting in higher engagement and conversions.
Brands can bring interactivity to their AMP emails using a no-code, drag-and-drop editor with just three clicks. This editor allows brands to create interactive elements such as forms, quizzes, and carousels, bringing a dynamic and engaging experience to their emails.
By providing a more interactive and personalized experience, brands can witness higher conversions and greater ROI from their email campaigns. AMP emails are a powerful tool for any brand looking to provide a seamless, user-friendly experience to its audience.
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