General Assembly Malaysia and MARQETR Announce Partnership to Equip Malaysian Marketers with Future Ready Digital Skills and Empower the Way They Work

From left to right: Representing MARQETR is Sulaiha Subi, Data Scientist/Operations Lead and Mawarni Adam, Founder and CEO. Representing General Assembly Malaysia is Putra Mohamad, Partnership Manager and Zoe Moraes, VP of Marketing.

Akademi GA, the exclusive partner of General Assembly (GA) in Malaysia (“GA Malaysia”) with courses which are globally-recognised and trusted by 40+ of the Fortune 100 Companies, and MARQETR, an on-demand platform focusing on simplifying access to marketing experts for startups and Small Medium Enterprises (SMEs), today announced the partnership between the two platforms to equip Malaysian marketers with future ready digital skills and to empower them to work the way they want.

Both companies aim to fulfil their goals and objectives for this partnership via various ways, such as placement referrals for GA Malaysia’s marketing students or graduates for projects opportunities on MARQETR, and for MARQETR to be able to recommend and refer new and existing marketers to upskill and reskill themselves at GA Malaysia, in order to maintain high- level of quality and performance in the marketing and digital discipline.

Based on a global freelancer study, it can be estimated that close to 80,000 Malaysian marketers on LinkedIn may be freelancing or opting for contract work. This represents a big opportunity for digital upskilling and reskilling for these groups of talents looking to freelance and becoming an on-demand marketing expert on MARQETR.

With close to 1 million SMEs in Malaysia prioritizing cost efficiencies and resource optimisation in their operations post-pandemic, hiring talents with digital skillsets is a growing trend according to Malaysia Digital Economy Corporation (MDEC) where demand for digital skills almost tripled from 19,000 in June 2020 to 56,000 by April 2021.

Recognising this trend, MARQETR alongwith GA Malaysia aim to close the digital skills gap among marketers in Malaysia and help with matching talents to on-demand work opportunities through this partnership.

Andrew Pereira, CEO of GA Malaysia said, “We are always looking for new ways to live up to our mission – to be a trusted partner to individuals and organisations to develop in-demand skills and talent to thrive in the digital age. GA Malaysia’s partnership with MARQETR will enable us to upskill and reskill even more marketers and provide another avenue for GA Malaysia graduates to access on-demand work opportunities with MARQETR.

I look forward to seeing the impact of this partnership on the ultimate beneficiaries – marketing professionals and the organisations that benefit from their expertise.”

Mawarni Adam, Founder and CEO of MARQETR added, “Partnering with General Assembly Malaysia will not only boost the digital skillsets of the marketing talents on MARQETR but will also provide access for SMEs to hire the right marketers according to their business needs without the hassles of the traditional way of search and procurement.

Providing a supported and secure platform for marketers to offer their skills and services, and work the way they want is part of our mission too, and we are excited to be welcoming graduates from GA Malaysia and supporting them in their careers, as part of their on-demand marketing experts path on MARQETR.”

The partnership between GA Malaysia and MARQETR, is part of their mission to prepare and empower these marketing talents for the future of work, especially for those are aiming to embrace the remote and flexible way of working. The partnership is already LIVE and is available for SMEs to tap into GA Malaysia marketing talents via MARQETR, and for new sign- ups and existing marketers on MARQETR to get access to GA Malaysia digital-driven marketing courses at exclusively-discounted rates to upskill themselves.

To get started, business users, and marketing talents ranging from the aspiring marketers, marketers who are making a career comeback, marketing agencies and consultancies looking to add a new distribution channel, individuals from the rising stars to the veterans of the marketing industry, can create a free account on www.marqetr.com.


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