QSR Brands (M) Holdings Bhd, the franchise operator and owner of fast-food brands namely KFC and Pizza Hut yesterday announced a multi-year partnership with Coca-Cola Malaysia, which will see the latter’s soft drinks being served in the outlets aforementioned.
Coca-Cola beverages, which consists of Coca-Cola Zero Sugar, Sprite, Fanta, and Heaven and Earth iced teas, will be served in fountain dispensers as well as sold in cans and bottles, substituting previous drinks under PepsiCo Sdn Bhd.
“We are proud to have our Coca-Cola drinks served alongside KFC and Pizza Hut’s popular food offerings,” said Louis Balat Joseph, the Chief Executive of Coca-Cola Malaysia’s parent firm Bottling Investments Group for Singapore, Malaysia, and Brunei, in a statement.
Louis added “We are excited that this partnership represents a significant synergy to provide diners with our refreshing range of beverages in responding to ever-changing consumer needs.”
On the beginning of this month, the brand will supply to more than 740 KFC stores and over 440 Pizza Hut restaurants across Malaysia.
The statement also said that all stores will transition to Coca-Cola beverages by the beginning of next month.
“As a leader in Malaysia’s retail food industry, QSR Brands through KFC and Pizza Hut is committed to consistently serve high-quality products while remaining agile and relevant to their customers. We are committed to raising the bar in terms of service delivery, innovation, as well as customer satisfaction.
“Over the last two years, we have been able to grow despite the prevailing challenges by innovating all areas of the business and will continue to do so. We believe this partnership will further widen our reach and we hope to delight our customers further,” added Nehchal Khanna, the chief executive and managing director of QSR Brands.
Since 1936, Coca-Cola has been in Malaysia, and is currently serving over 200,000 customers here.
QSR is a franchisee of over 850 KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia, and is known as the operator of Pizza Hut in Malaysia and Singapore, with more than 500 restaurants and delivery concepts in these countries.
Furthermore, It is also involved in breeder and contract broiler farming, hatchery, poultry production, and processing as well as a host of ancillary businesses that includes baking, commissary, and sauce production.
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