Two eminent women share key insights on self-confidence, empowerment and success

datin paduka eina azman geetha balakrishna maggi resipi berani women empowerment

There are instances where women have proven to achieve remarkable things despite their age, background or even social standing. Whether they are homemakers with side income or even women with full- time jobs, women have worked extremely hard to achieve their goals.

It all comes from their passion and motivation to learn that promises their path towards success. Not to mention, their inspiration and perseverance that help them overcome obstacles and guide them towards their goals. 

The bigger question is where do you start? How do you become successful?

A woman who plays many roles, the 27-year-old Datin Paduka Eina Azman is an actress, singer, model, food enthusiast, and a mother to two children. Eina also shared about her journey and how she aims to guide more women to succeed and work towards their goal. 

Reminiscing about her younger years, she has been reprimanded by both her mother and grandmother when it comes to matters of the kitchen due to her not living up to their standards in terms of cooking. 

But, that did not stop her. Instead she took it as a challenge and spent more time in the kitchen to enhance her cooking skills. Both Eina’s hard work and persistence has led her to perfect her cooking skills and she also shared her cooking videos on social media platforms. 

Now, she is known as an influential role model for Malaysians by encouraging them to try cooking simple and delicious meals. 

Her designation as Spokesperson and Brand Ambassador for MAGGI CukupRasa has led her to be one of the mentors of the Program Mentor Wanita Cukup Berani MAGGI. 

datin paduka eina azman resipi berani women empowerment
Datin Paduka Eina Azman

“As mentors, we focus on knowledge-sharing and offering guidance to the mentees, not only to improve their culinary skills but also their business acumen, critical thinking and self-confidence through various components of the mentorship programme,” said Eina.

On how to be successful, Eina shared, “Learning new skills and gaining knowledge is the first step towards building self-confidence, and one must also overcome their fears. Eina added that these are the core messages I impart to the women partaking in this journey towards becoming ‘Wanita Cukup Berani’.

Eina also mentioned that she has come across mentees who completely transformed, they went out of their comfort zone but some chose to not put themselves out there. 

Women can achieve greater heights if they put in effort and believe in themselves it all takes a step to try something new. Discover in depth what is unique about yourself and eliminate the fear within you. Reach for the skies and never give up. Adakah anda ‘Cukup Berani’?” Eina quipped.

Could you share a little about the role MAGGI plays in empowering women?

In a brief conversation with Geetha Balakrishna, Business Executive Officer of MAGGI, Nestle (Malaysia) Berhad, she shared how the Resipi Berani MAGGI reality show came about and the role it plays in helping women of this era.

It is common that the main meal providers at home are women who cook for us, feed us and nurture us to only provide the best for their families. MAGGI CukupRasa guides women to prepare different types of delicious meals despite their busy schedule and enhancing their cooking skills.

Furthermore, women can experiment with different types of dishes, improving the taste of the meals and expanding their culinary business.

In 2020, MAGGI launched the Program Mentor Wanita Cukup Berani MAGGI in partnership with Google Malaysia via Women Will, known as a Grow with Google programme. 

The programme is deeply rooted in MAGGI CukupRasa’s ‘Tak Kenal Tak Cinta’ (Never Try, Never Know) spirit that aims to get women out of their comfort zones and try to work towards greater feats by empowering and encouraging women around Malaysia. 

Whether it is to focus on their personal growth, business acumen, culinary skills, communications and digital marketing. 

geetha balakrishna resipi berani maggi
Geetha Balakrishna, Business Executive Officer of MAGGI, Nestlé (Malaysia) Berhad

Could you share a little about Resipi Berani MAGGI and how this programme can help these women achieve their success?

The Resipi Berani MAGGI reality show aims towards empowering women by going through various criteria and challenges to test them in terms of their Personal Growth, Business Acumen and Cooking Skills. 

The 12 mentees of the Resipi Berani MAGGI Season 2 were chosen from a pool of 2,000 women who attended the 3-day online workshop being filtered through interviews and evaluations before partaking in the reality show.

Apart from culinary challenges, the mentees will also be guided on food sustainability, business viability as well as leveraging on content creation for social media platforms. 

The winner of the Resipi Berani MAGGI will walk away with a cash prize and an intensive 8-week mentorship programme with successful businesswoman, Anne Idris. 

The reality show has helped many women improve themselves and their business skills, as well as enhancing their overall quality of life.

The goal of this programme is to guide and provide these women with the knowledge and skills that are required to get them out of their comfort zones, challenge them to become better and eventually support them in the overall improvements and growth of their food business.

At MAGGI, we truly believe that women can achieve anything they set their heart upon, as long as they are willing to learn, work hard and chase after their dreams. 

As a woman and a mother, I am deeply invested in the Program Mentor Wanita Cukup Berani MAGGI, which aims to empower as many women as possible to try something new – whether it is in cooking, in life or in business. 

Anyone can be successful and MAGGI is here to support you!

resipi berani maggi nurul hajar nur syahida marketing magazine asia
Resipi Berani MAGGI Season 2- Nurul Hajar (Left) and Nur Syahidah (Right)

What is your journey and experience on this mentorship programme?

32-year-old Nur Syahidah Aimullah Binti Abdul Rahim from Kedah opened up to us about her insurmountable fear and how she joined the Resipi Berani MAGGI Season 2 despite her natural reserved personality. 

“I’ve always felt different and lesser due to my hereditary Blepharophimosis syndrome (or monolid). I hope to improve my self-confidence and gain new skills to expand my business and introduce my new signature product, the ‘Dendeng’ beef,” said Syahidah.

Nurul Hajar binti Ismail, the Johor-based 38-year-old mother of four shared what she learnt from the Resipi Berani MAGGI Season 2. 

“The most important thing that I learnt via this reality show is that knowledge is crucial. I will absorb everything that I have learnt and I hope this will help me go further towards success,” said Hajar, 

Hajar who runs a home-based food business selling kuih, Laksa Johor and varieties of local delicacies that she delivers to customers that are not only based within her area but also to other neighboring towns in Johor.

For more  information about this programme Resipi Berani MAGGI Season 2 is available on MAGGI YouTube channel https://www.youtube.com/user/maggimalaysia


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