12 out of 2,000 women vie for top prize in MAGGI’s reality show

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MAGGI is returning with its six-episode reality show, Resipi Berani MAGGI Season 2. From a pool of 2,000 women, 12 mentees made the cut to take on a series of culinary and entrepreneurial challenges for the grand champion title. 

Set to surprise and excite, the Resipi Berani MAGGI Season 2 will showcase the endeavours of the mentees through various criteria and challenges, and be tested in the areas of Personal Growth, Business Acumen and Cooking Skills. Some notable challenges which the mentees will experience include the preparation of their signature dish and re-invention of an authentic Malaysian dish with unique ingredients!

Beyond culinary challenges, mentees were also tasked to observe elements such as food sustainability, business viability as well as leveraging on content creation for social media platforms. 

resipi berani maggi mentors
The Mentors

The reality show returns with its three prominent MAGGI Mentors – Food Enthusiast and Brand Ambassador of MAGGI CukupRasa, Datin Paduka Eina Azman; Director, Producer, Actress and Owner of The Dim Sum Place, Sheila Rusly; and Entrepreneur Icon and Owner of My Mum’s Bakery, Anne Idris who will nurture the 12 mentees throughout the reality series in various Feedback Mentorship Sessions. For Season 2, the series will feature four celebrity guest judges – Stacy Anam, Betty Rahmad, Aisya J, and Chef Sherson Lian.

resipi berani maggi anne idris nana mahazan
Anne Idris & Nana Mahazan guiding one of the mentees on a culinary challenge

Speaking about Resipi Berani MAGGI Season 2, Geetha Balakrishna, Business Executive Officer of MAGGI, Nestlé (Malaysia) Berhad said, “We are excited to showcase the second season of the reality show to help further upskill and empower more women in terms of enhancing their business acumen, whilst providing them with a platform to both shine and achieve their dreams. Watch how the mentees step outside their comfort zones, undergo hurdles, build their self-confidence, and grow guided by MAGGI’s experienced Mentors and our new line-up of celebrity guest judges!”

geetha balakrishna resipi berani maggi
Geetha Balakrishna, Business Executive Officer of MAGGI, Nestlé (Malaysia) Berhad

“The MAGGI reality show aims to showcase and celebrate the mentees’ transformational journey in growing a food business to inspire women to take the leap of faith and embark on something new, ushering in positive change and improvement into their lives. We have witnessed discernible transformation in the mentees who won in the first season, and how they have truly inspired and impacted the lives of many others too,” said Geetha on their journey.

Aside from receiving a seed capital of RM8,000, the grand winner of the Resipi Berani MAGGI Season 2 will undergo an intensive 8-week mentorship programme with entrepreneur icon, Anne Idris, focusing on upscaling a food business, managing cost efficiencies and branding strategies. The Second and Third place winners will receive a seed capital of RM5,000 each.

Resipi Berani MAGGI is a culmination of the Program Mentor Wanita Cukup Berani MAGGI, which aims to inspire more women to step out of their comfort zones, embracing the ‘Tak Kenal, Tak Cinta’ (‘Never Try, Never Know’) spirit. The programme is hosted in partnership between MAGGI and Google Malaysia, featuring a series of Bengkel Online Wanita Cukup Berani MAGGI focusing on building self-confidence, improving business skills through digital upskilling and enhancing cooking skills. The 12 finalists of Resipi Berani MAGGI were selected from a pool of over 2,000 women who participated in the series of upskilling workshops in 2021.

resipi berani maggi malaysia reality show cooking marketing asia
One of the culinary challenge during Resipi Berani MAGGI S2

Speaking on her journey with the Program Mentor Wanita Cukup Berani MAGGI campaign since its inception in 2020, Datin Paduka Eina Azman said, “I have personally witnessed many transformational journeys and growth stories through the Program Mentor Wanita Cukup Berani MAGGI and I’m truly honoured to be the Brand Ambassador for MAGGI CukupRasa. I’m delighted that this programme has supported many women especially throughout the pandemic, and will continue to play its part to provide more women with the right guidance, mentorship and skills training for them to establish themselves as an entrepreneur.”

The 12 mentees who made it as finalists in the Resipi Berani MAGGI Season 2 comprise home-based food business owners – Anastasia Maigi (Sabah), Kalarani D/O Subramaniam (Putrajaya), Mellony Anak Stephen (Sarawak), Nazrina binti Zamani (Selangor), Noraslinda binti Rusli (Selangor), Norli binti Mohd Azmi (Selangor), Kentila D/O Veerayah (Selangor), Nur Syahidah Aimullah binti Abdul Rahim (Kedah), Nurul ‘Syaza Shahirah binti A. Samsuddin (Malacca), Nurul Hajar Ismail (Johor), Rozana Sari binti Roslan (Pahang) and Suzaimi binti Zahari (Terengganu)

The upcoming Resipi Berani MAGGI Season 2 reality show will be aired at 5.00 pm every Friday for 6 weeks, beginning 8 July on MAGGI’s YouTube channel (https://www.youtube.com/user/ maggimalaysia).

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