Launched in 1997 as an Email Marketing platform, Netcore Cloud today represents a globally recognised SaaS company, offering a full-stack of MarTech solutions that help product and growth marketers deliver AI-powered intelligent customer experiences across all touch points of the user’s journey.
The company serves 6500+ brands spread across 15+ countries, delivering over 20 billion emails a month and tracking upwards of 120 trillion marketing events every year.
Triton Dsouza, Vice President – SEA Region for Netcore Cloud recently spoke to Marketing Magazine about the company’s growth so far and its aspirations in the days to come.
“When we started our journey in 1997, we aspired to build an organization that empowers others to be their best version. Over the last twenty-five years, through the support of our product chains and our capable task force driving them, we have successfully managed to achieve this,” he says.
The company recently underwent a complete brand revamp. This has been reflected in the company’s logo and brand colours. Speaking about this milestone, Triton says, “This rebranding is so much more than just changing visual elements. The goal behind our face-lift was to express the spirit of Netcore – a bold, innovative, dynamic organization.
It’s the reinforcement of our commitment to our customers, a testimony to all our brand stands for and all we envision becoming as we venture together into the future.”
The company ventured into Malaysia five years ago and today enjoys approximately 50% market share in overall Southeast Asia for email marketing. Talking about this market he says, “The MarTech industry is rapidly growing across the globe and is no different in Malaysia.
Brands have started realising “Retention is the new Acquisition” and have embarked on the journey of deploying smart customer engagement. With our full MarTech stack and capabilities to constantly innovate, we are well poised to help these brands to successfully strategise, implement & reap the benefits of an Intelligent Customer Experience.
The brand recently concluded its annual ‘MarTech Excellence Awards’ in Kuala Lumpur, recognising Malaysian brands for leading the way in MarTech strategy & implementation. This event saw the participation of reputable brands including McDonald’s, Pizza Hut, Star Media, Celcom and Limitless Technologies.
With the increasing focus on Personalisation (PZ) as key and a must for ‘WOW Customer Experience’, companies like Netcore Cloud are witnessing increased attention from marketers across industries. Marketers are now more and more focusing on Retention, boosting conversions through engagement and referrals (zero CAC).
Speaking about the massive opportunity of growth that lies ahead of Netcore, Triton concludes, “Amalgamating 25 years of MarTech legacy, a global SaaS mindset, and a deep commitment to helping customers win with our products, we are now ready to take on the future head-on.”
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