Setia weaves past blessings into a meaningful Chinese New Year film

S P Setia’s new Chinese New Year film, Threads of Joy, encourages people to give new life to their old fabrics and usher in joy and blessings with a simple act of upcycling these fabrics into something auspicious.

Created by SPIN Communications in collaboration with Motionrom, the film was inspired by the fact that most of people’s favourite clothes and fabrics are more than objects. They hold stories from the past. Their colours, patterns and textures can evoke precious memories, creating sentimental connections.

After such a fulfilling ‘useful’ life, these fabrics should be woven into present celebrations to create a richer, more meaningful new year.

S P Setia Head of Group Branding & Communications Adelene Wong  said that the festive film and its inspiration also reflect the rise in upcycling and a renewed appreciation for turning fabric waste into something better.

“As the pioneer in building sustainable homes, our festive film this year is part of the brand’s consistent effort in preserving the environment by inspiring Malaysians to contribute less to fabric waste,” Wong said.

“We hope our festive film moves people to pay tribute to their old cloths and fabrics by creating auspicious items from them. More than that, it is all about the special moments of connection that are created between loved ones when they come together to share the upcycled items.”

S P Setia wishes everyone Happy Chinese New Year and Gong Xi Fa Cai.

MARKETING Magazine’s Expert’s Choice Awards, CNY TVCs edition will start accepting submissions soon. With the Year of the Rabbit hopping its way in, we are super excited to see all the new CNY TVC’s to be submitted for this prestigious virtual award event.

More details regarding how to submit and what to expect when you submit your entry, are available at The Expert’s Choice Awards website.


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