World Famous creatives reveal the truth behind the curses and blessings of Imposter Syndrome in new podcast series ‘The Imposterous’

Today sees the launch of THE IMPOSTEROUS,  a new podcast series dedicated to exploring the oft felt, but little-talked about phenomena of Imposter Syndrome within the Creative Industry.  Tackling the issue from all angles, each episode features an in-depth discussion with global creative leaders such as; Nils Leonard (UnCommon), Kitty Lun (Facebook), Jab Borgstrom (BBH) and Laura Pettruccelli (Goodby Silverstein).

The Imposterous is hosted by Michael Knox (ECD, Roller) and Graham Drew (CCO, Grey Malaysia) and as has been created to explore the theory that even the world’s most respected creative professionals suffer pangs of inadequacy that either stifle their potential brilliance or protect them from mediocrity.

The podcast series was inspired, like many of the best things, by one of those rare moments of honesty over a pint with a friend.  Says Graham Drew “About three years ago Michael and I were having a post-pitch wind-down and we got to talking about how we creatives have put ourselves in the odd situation where we are on trial almost every day.  Each time, we stand in front of our ideas and opinions and hope the ‘Tah Dah’ goes down well this time.  On the outside we learn to put on a great show, but the inner story can sometimes be more complicated”

Michael Knox adds, “So, just 18 months later than everyone else, this year we decided to do a podcast.  We’ve spoken to people at the very top of their game and we’re finding that Imposter Syndrome is far from rare, in fact it could even be a key attribute to what really drives the good work into great work. “

 The Imposterous Launches with two episodes – Nils Leonard, Co-Founder of UnCommon and Laura Pettruchell, ECD Goodby Silverstein, and will be followed with a new episode every Monday.

The hope is that by making Imposter Syndrome more widely talked about it can become easier to deal with.  Says Graham “We’re discovering that Imposter Syndrome is not all bad – it can be pretty shitty at times, but it’s often the fuel that drives the work out of mediocracy.  That it can keep you humble, an antidote to the assholery that can very quickly follow success”.   Adds Michael Knox ‘”…or it’s just a very elaborate excuse to talk to some of the industry’s best. And if talking about this helps then we all win. Let the impostury begin!”

The Imposterous is proudly produced by Andrew Stevenson Co-owner @ We Love Jam Studios. Andrew heads up the podcast production and The Imposterous theme music by Hylton Mowday.   Andrew says ‘ When I heard from Michael and Graham about their Imposterous idea and how we all deal with it day to day. I was compelled to be involved. I can find myself wondering if I actually can create that sound that I’ve never heard before’

The Imposterous is available now on itunes, Spotify, Google Play or

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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