Parker Pen’s all new campaign created by Ogilvy focuses on Power Dressing


In today’s world a pen is no less than a style statement. People have multiple pens to go along with different attire, just like a watch or a tie.

Everyone covets attention, appreciation and yearns to stand out in a crowd. A Parker Pen helps get you all of these. It’s a must have accessory for any executive in the corporate world and an essential part of corporate culture.

It also has a show value which the aspiring consumer desires. The range of pens not only give the owner an elegant choice to match his/her personality or occasion, but also a sense of pride of ownership.

Parker comes in an exciting range of Vector, Jotter, Frontier and many more. They also make great gifting ideas with their premium segment pens.

This campaign conceptualized by Ogilvy, is a set of seven exciting films catering to different occasions and based in various interesting settings.

Pooja Jain, MD of Luxor Writing Instruments Pvt. Ltd., said, “Parker is a trustworthy name when it comes to pens. But now is the time to take this legacy forward and take it to the next level. We want Parker to be known as a power accessory and stand for style & aspiration. We want the brand to be seen as a beautiful hand-crafted masterpiece, one can rely on for performance. Parker is a brand for achievers, for the ones who want to be recognized and respected. Parker promises to be an ideal partner with unlimited potential.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India, commented, “When there is a Parker in your pocket, nothing else gets noticed, but the Parker pen. We have made a series of short films using various pen moments to launch this thought. We will be using digital and influencer engagement ideas to further build the positioning of how a Parker is perfect for power dressing that leaves an impression.”


Client: Luxor Writing Instruments Private Limited

Agency: Ogilvy India – North

Creative: Sukesh Nayak, Murtaza Said, Loden Thupten, Vikrant Bisht, Surbhi Rathee

Account Management:  Atif Rahman, Soumyabrata Banerjee, Prashant Panwar

Planning Team: Rohitash Srivastava, Akanksha Chaturvedi

Production House: Retro Films

Director: Nitin Menon

Producer: Anand Kusumakar

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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