Flowers have long been a part of our celebrations, especially during Chinese New Year.
More than gracing us with beauty, the flowers we often see brightening up homes each have their own symbolic and auspicious meaning. However, many do not realise that there is an art to ensuring the prompt arrival of prosperity – right down to timing the growing process perfectly.
Titled “The Fú Growers”, this year’s festive film from S P Setia embraces fresh greens and open spaces in a story that teaches us the virtue of giving what you love your all to ensure our life’s efforts blossom to fruition.
This message is key in illustrating the brand’s commitment to always deliver the best in every aspect, aligned with S P Setia’s brand mantra of ‘Stay Together, Stay Setia’.
“We believe our festive film perfectly encapsulates the work ethic and commitment required to ensure a great year ahead and provides a helpful reminder that no effort is too small to yield the right results,” said Chit Quah, Managing Director, SPIN.
Supporting local talents and businesses was also important in the production of the film. Apart from shooting on location at a nursery in Sungai Buloh, the film also showcased floral centrepieces featuring auspicious peonies curated by Eunice Teo, Malaysia’s renowned floral designer of award-winning Hollywood fame “Crazy Rich Asians”.
The film, which is a collaboration between Spin Communications and Motionrom, is now live on all of S P Setia’s social media pages and playing in selected Setia sales galleries.
Watch ‘The Fú Growers’
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