Posted on by Vishnu Devarajan
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Netcore Cloud goes for a strategic rebrand
09 Jan
Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement, and retention, today unveiled the revamping of its brand identity after over two decades of its successful journey in MarTech.
The new visual identity stems from Netcore’s core philosophy of empowering brands around the world to build enduring relationships with customers. Resonating with the bold and modern appeal of the brand, the new logo and branding elements are reflective of its twenty-five-year legacy combined with its new-age expertise.
After having completed multiple acquisitions, and expanded its global presence, the new brand identity ensures consistent communication across all group companies and international offices.
Speaking about his milestone, Kalpit Jain, Group CEO Netcore Cloud said, “Netcore Cloud has witnessed multiple transformations over the last twenty-five years. As one of the leading brands in MarTech we feel responsible towards reinventing and moving the needle up on the overall quality of consumer experience that brands offer users.
With SaaS industries booming, it’s essential for B2B brands to stand out and Netcore was looking out for a visual identity that helps it to be recognised for its bold, relentless energy. The rebranding is a step towards appealing to the younger brands that engage with us in global markets and reinforcing our capabilities as a legacy company with new-age offerings.”
Adding to this, Chris Higgins, Senior VP – Marketing, Netcore Cloud, said, “We are very excited about our new visual identity and communication approach that captures the spirit of Netcore in 2023. Our upgraded brand now communicates the boldness and innovation of Netcore as we continue to drive innovation and success for our clients around the world.”
Finishing 2022, Netcore Cloud completed 25 years since its founding back in 1997. The company today serves over 6500 clients across 20+ countries, delivers over 20 billion emails a month, and tracks upwards of 120 trillion marketing events every year.
Global brands like Tommy Hilfiger, Crocs, Hamleys, McDonald’s, Bonuslink, AirAsia, Pizza Hut Malaysia, Star Media, and Photobook trust Netcore Cloud to scale their customer experience, engagement, and retention initiatives.
