Netcore Cloud goes for a strategic rebrand

Listen to this article

Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement, and retention, today unveiled the revamping of its brand identity after over two decades of its successful journey in MarTech.

The new visual identity stems from Netcore’s core philosophy of empowering brands around the world to build enduring relationships with customers. Resonating with the bold and modern appeal of the brand, the new logo and branding elements are reflective of its twenty-five-year legacy combined with its new-age expertise.

After having completed multiple acquisitions, and expanded its global presence, the new brand identity ensures consistent communication across all group companies and international offices.

Speaking about his milestone, Kalpit Jain, Group CEO Netcore Cloud said, “Netcore Cloud has witnessed multiple transformations over the last twenty-five years. As one of the leading brands in MarTech we feel responsible towards reinventing and moving the needle up on the overall quality of consumer experience that brands offer users.

With SaaS industries booming, it’s essential for B2B brands to stand out and Netcore was looking out for a visual identity that helps it to be recognised for its bold, relentless energy. The rebranding is a step towards appealing to the younger brands that engage with us in global markets and reinforcing our capabilities as a legacy company with new-age offerings.”

Adding to this, Chris Higgins, Senior VP – Marketing, Netcore Cloud, said, “We are very excited about our new visual identity and communication approach that captures the spirit of Netcore in 2023. Our upgraded brand now communicates the boldness and innovation of Netcore as we continue to drive innovation and success for our clients around the world.”

Finishing 2022, Netcore Cloud completed 25 years since its founding back in 1997. The company today serves over 6500 clients across 20+ countries, delivers over 20 billion emails a month, and tracks upwards of 120 trillion marketing events every year.

Global brands like Tommy Hilfiger, Crocs, Hamleys, McDonald’s, Bonuslink, AirAsia, Pizza Hut Malaysia, Star Media, and Photobook trust Netcore Cloud to scale their customer experience, engagement, and retention initiatives.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. 
This is the only event where Live Presentations meets Live Judging. 
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023

For more details visit or contact Vishnu

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene