Celcom introduces Malaysia's first Cloud Gaming Service - MARKETING Magazine Asia


Celcom introduces Malaysia’s first Cloud Gaming Service

Celcom Axiata Berhad (Celcom) is roaring into the Year of the Tiger with the launch of Malaysia’s first-ever cloud gaming service, elevating Malaysian gamers’ experience to the next level. In partnership with Radian Arc and Blacknut, Celcom customers can enjoy more than 400 premium cloud game titles across any platform or devices at only RM40 per month, without having to download huge software or purchase expensive hardware.

Radian Arc and Blacknut cloud gaming solution uses GPU Edge technology and operator networks to process data as close to the end user as possible. While competing cloud gaming platforms must accommodate different network requirements of each players’ service providers, Radian Arc and Blacknut can deliver consistent, high-quality entertainment to any customer.

By leveraging on cloud technology and supported by Celcom’s widest 4G LTE and fibre network, customers can easily enjoy unlimited access to stream and play their favourite games right away. Through Celcom MAX™, customers can relish in the ultimate gaming experience with high-speed internet of up to 500Mbps and unlimited home fibre internet. For a limited time only, Celcom is also offering new and existing Celcom MAX™ customers, a free 1-month trial access to Blacknut cloud gaming services.

The Blacknut cloud game service is compatible with most Android devices and ready for PCs, Mac computers, Android and iOS smartphones, with more connectable accessories to be available soon.

T. Kugan, Chief Emerging Business Officer of Celcom Axiata Berhad

Kugan, Chief Emerging Business Officer of Celcom Axiata Berhad said Celcom is proud to be collaborating with a renowned cloud gaming provider such as Blacknut, to elevate the accessibility of the gaming experience to every Malaysian, regardless of their age and gaming skills.

“Celcom’s latest affordable add-on enables consumers who are ardent gamers to jump on the gaming bandwagon and enjoy the latest online games at their own convenience. We also want to enable our customers to enjoy premium Cloud Gaming technology on Celcom’s consistent 4G network and fibre connectivity. The launch of our latest offering is timely as Malaysia takes significant steps toward implementing 5G which will provide faster networks to deliver top-notch cloud gaming experience and unlock endless possibilities within the gaming industry,” Kugan added.

“This new partnership with Celcom in Malaysia is a fantastic milestone for Blacknut and confirms our leadership position in the South East region. Blacknut has quickly become the referent cloud gaming solution for telcos thanks to our unique extensive catalog offering and the fastest go to market without infrastructure investment from our partners. We’re absolutely delighted to join forces with Celcom with this first ever cloud gaming launch in the country,” said Olivier Avaro, CEO of Blacknut.

Celcom MAX™ serves as a one-stop shop for any home and mobile internet and connectivity service, enabling customers the opportunity to maximise their digital lifestyles right in the comfort of their homes or when on the go.  It combines the best of Celcom’s Home Fibre™ and Celcom MEGA™ postpaid plan. This best of two offerings include a lifetime savings of RM21 every month with up to 500Mbps of unlimited high-speed internet, unlimited calls on mobile plans and a FREE AX router for homes.

To enjoy the best of both home and mobile internet under a single bill, customers can simply subscribe with Celcom MAX™ by visiting any Celcom bluecube outlet, Celcom Certified Partners or call our Celcom Contact Centre at 1111 or 019-6011111.

For more information on the Celcom MAX™’s cloud gaming services and offerings, visit https://www.celcom.com.my/personal/broadband#celcom-max or check out the latest cloud games by visiting Blacknut’s webpage at https://www.blacknut.com/en?ae=6


MARKETING Magazine is not responsible for the content of external sites.



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene