Following a competitive media review, BonusLink, Malaysia’s premier consumer rewards program, has appointed PHD Malaysia and its content arm Drum to manage its integrated communication and media duties in Malaysia.
The appointment will see the agency, in partnership with influencer marketing network Getcraft, deliver communication strategies, creative and content production, media planning and buying for the brand.
BonusLink is known for rewarding consumers through partners like Shell, Parkson, AmBank, Focus Point, and Agoda.
This is the first time BonusLink had announced a search for a full-fledged integrated agency partner.
Guided by its proprietary platforms Omni & Omni Studio, PHD Malaysia demonstrated its understanding of Malaysian consumers and their attitudes towards loyalty programs in the process.
“We needed a partner who not only understands the changing pulse of Malaysian consumers butal so our unwavering commitment to our members,” said Melvin Ooi, CEO, BonusLink.
“This pitch was a reflection of PHD’s challenger approach, combining the power of agile data strategies from Omni and innovative solutions from both media and creative,” said Eileen Ooi, Managing Director of PHD Malaysia.
PHD Malaysia has kickstarted the appointment with an exciting campaign to bring BonusLink’s refreshed brand philosophy of “Every Moment is a Bonus” to life.
This is supported with the launch of BLINK, an app that delivers deep and meaningful connections within the BonusLink rewards ecosystem for Malaysian consumers.