Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
PHD wins BonusLink.
22 Jul
Following a competitive media review, BonusLink, Malaysia’s premier consumer rewards program, has appointed PHD Malaysia and its content arm Drum to manage its integrated communication and media duties in Malaysia.
The appointment will see the agency, in partnership with influencer marketing network Getcraft, deliver communication strategies, creative and content production, media planning and buying for the brand.
BonusLink is known for rewarding consumers through partners like Shell, Parkson, AmBank, Focus Point, and Agoda.
This is the first time BonusLink had announced a search for a full-fledged integrated agency partner.
Guided by its proprietary platforms Omni & Omni Studio, PHD Malaysia demonstrated its understanding of Malaysian consumers and their attitudes towards loyalty programs in the process.
“We needed a partner who not only understands the changing pulse of Malaysian consumers butal so our unwavering commitment to our members,” said Melvin Ooi, CEO, BonusLink.
“This pitch was a reflection of PHD’s challenger approach, combining the power of agile data strategies from Omni and innovative solutions from both media and creative,” said Eileen Ooi, Managing Director of PHD Malaysia.
PHD Malaysia has kickstarted the appointment with an exciting campaign to bring BonusLink’s refreshed brand philosophy of “Every Moment is a Bonus” to life.
This is supported with the launch of BLINK, an app that delivers deep and meaningful connections within the BonusLink rewards ecosystem for Malaysian consumers.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
