Havas Malaysia Wins Integrated Mandate For F&N Magnolia

Havas Malaysia has been appointed to manage the Integrated mandate for F&N Magnolia. This strategic move follows Havas Malaysia’s recent rebranding, aligning with the One Havas philosophy, and underscores the agency’s commitment to propelling growth and momentum.

As part of the remit, Havas Malaysia will handle the brand strategy, creative & social remit for F&N Magnolia’s diverse range of milk products. Havas Malaysia’s extensive category knowledge and expertise in the milk product category, coupled with innovative creative ideas, played a pivotal role in securing this significant win.

Havas’ integrated village capabilities further positioned the agency as a holistic solution provider, aligning seamlessly with F&N Magnolia’s business objectives.

Fraser & Neave Holdings Bhd (F&NHB) is amongst the region’s oldest and most established food and beverage companies, with its diverse portfolio of brands enjoying the distinction of being a market leader and household name in many categories. F&N Magnolia, F&N’s brand of milk products has established itself as a trusted homegrown brand, delivering nutritious, delicious, and wholesome goodness.

Speaking about the appointment, Leong Wai Yin, Marketing Director at F&N Beverages Marketing shared, “From the moment we met the Havas Team, we have been truly impressed by their energy, category knowledge, and creativity.

They bring fresh disruptive ideas that span the entire marketing spectrum, end to end. Havas’ integrated offering holds great value for us, and we appreciate how they the team have proven to not just creative and strategic but also understand the importance of efficiency and effectiveness in maximizing our resources for a growing brand. Anticipating a robust and impactful 2024 together.”

Nizwani Shahar, CEO of Havas Malaysia, shared, “Our choice to partner with clients goes beyond the brands we work on; it’s about the opportunity to enjoy the journey with exceptional marketers.

F&N Beverages Malaysia has some of the most innovative, strategic, and creative minds with significant ambitions and ground-breaking ideas. We thrive and draw inspiration from working with partners who share big dreams with us. “

She added, “What differentiates us is our integrated agency model, designed to give clients a new kind of agility, cultural connectivity, and access to the industry’s best talent. We are super excited to partner with them on this growth journey together.”


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