Dutch Lady Milk Industries Berhad, a subsidiary of FrieslandCampina, one of the world’s largest dairy cooperatives, has appointed PHD as its media agency of record in Malaysia.
Following a competitive media review, the appointment will see the award-winning agency take on integrated media duties, which entail planning and buying, for the group, including beloved Malaysian brands such as Dutch Lady and Friso.
Guided by PHD’s proprietary platforms of Omni and Omni Studio, the agency clinched the account by pushing the boundaries of media and communication, complete with a strong pivot around data and technology.
By demonstrating effectiveness in understanding the segmental nuances of Malaysian consumers, PHD Malaysia sealed the win with a strategic and innovative approach that is centred around driving end-to-end consumer experiences that deliver better business outcomes for the client.
“PHD has impressed us during a very thorough media pitch process, with their approach towards media planning and digital transformation efforts. Combining key fundamental media principles with strong innovative technologies and frameworks, we are confident PHD will help us deliver our purpose of Nourishing Malaysians with quality dairy nutrition to help them move forward in life”, said Bastiaan de Clercq, Head of Digital & Media, Dutch Lady Milk Industries Berhad.
“We are thrilled to partner Dutch Lady Milk Industries Berhad in unlocking growth opportunities and innovation in their brands and business,” said Eileen Ooi, COO, OMG Malaysia.
“This appointment is a testament to PHD’s challenger approach, combining strong marketing fundamentals, transformative digital approaches and the agency’s focus on creativity and collaboration to deliver meaningful communications for the client,” Eileen added.
PHD Malaysia will begin working on the account effective 1st January 2022.
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