Goodday Milk launches Malaysia’s biggest Kid-preneur programme

In conjunction with World Children’s Day, Goodday Milk is proud to launch Goodday KidSTART, Malaysia’s largest-ever kid-preneur programme aimed at catapulting the business dreams of bright, savvy and passionate children between ages 7 and 14.

Whether it’s through a nutritious range of products or meaningful initiatives, one of Goodday Milk’s focus has always been on bringing goodness and enriching the lives of children.

In 2021, Goodday Milk initiated the “Happee PPE Campaign“, which saw kids all over Malaysia design joyful new looks to the otherwise mundane-looking Personal Protective Equipment (PPE) worn by frontliners, treating their peers hospitalised with Covid-19. The winners were each awarded an RM10,000 education fund with their designs printed on 10,000 units of PPE’s.

This year, with Goodday KidSTART, Goodday Milk wants to continue their commitment towards the community and children by bringing goodness to them in the form of financial literacy through the path of entrepreneurship.

At a glance in the region, 30%* of parents start teaching their children about money at the average age of 7-10 years, with 36% of Malaysian parents beginning as early as 5-6 years old. While it is an encouraging number, many parents are still unsure how to approach what is considered a sensitive topic in Asian culture or where to find helpful information.

Additionally, surveys showed that most parents believe that someone else is teaching their children about money and finance, with 80% assuming it is a part of the school syllabus


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