Grab Malaysia Launches Inaugural ‘Grab Lejen’; Celebrating Partners Who are Transforming The Community

Grab Malaysia introduces its inaugural Grab Lejen initiative to celebrate partners who have been a force for good in the community. Throughout this challenging year, Grab’s community of partners have been nothing short of amazing in their perseverance and dedication to continue serving Malaysians as frontliners.

Therefore, this initiative aims to recognise their stories of dedication and further enrich their lives with enhanced benefits.

Commenting on the initiative, Director, Country Operations at Grab Malaysia, Rashid Shukor, says “Our partners have shown us that despite the trying year we have all gone through, there is nothing we cannot overcome as a nation if we show each other a little kindness. With this annual initiative we hope to continue honoring them for their incredible acts of service and kindness while serving fellow Malaysians. In addition, we are also looking to further expand the support Grab is providing them  for  their various needs.”

Grab Lejen is an annual, month-long crowd-driven appreciation campaign to honor and appreciate the legendary members of Grab’s community of partners. Throughout the year we have seen and heard various stories of how our community has performed incredible acts of kindness and with this we want to continue highlighting those who have showcased what it means to leave no one behind.

To kick off Grab Lejen, Grab is proud to present Grab’s brand film, which showcases a compilation of the amazing stories this past year:

In addition, Grab has collaborated with renowned Malaysian cartoonist Ujang to design comics inspired by the best true stories Malaysians have shared of driver- and delivery-partners going above and beyond the call of duty. These comics will be revealed after Grab’s weekly livestream events throughout the month with the real life partners receiving exclusive rewards from Grab as a token of our appreciation.

Here are two of the comics and stories which received the Grab Lejen recognition recently in the first live stream event for partners:

grab lejen comics

grab lejen comics

The launch of Grab Lejen is part of Grab’s wider commitment to celebrate its community under the banner of Festival Rakan Grab. For more information on these inspiring stories and the annual Grab Lejen initiative, please visit: GRAB LEJEN.


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APPIES Asia Pacific 2022 is happening in Malaysia!

Submissions Deadline: 15 November 2021

Announcement of Finalists: 29 December 2021

Judging & Presentations: 25 & 26 January 2022

Winners Announcement: 22 February 2022

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Download the entry kit here.

Submit your entry here.

APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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