Celebrating 25 years of MDEC - MARKETING Magazine Asia


Celebrating 25 years of MDEC

MDEC Silver Jubilee

The Malaysian Digital Economy Corporation (MDEC) is celebrating their Silver Jubilee this month, marking 25 years of driving relentless digital transformation of Malaysia.

Coming Far, Going Further

“We are talking here about something much more far-reaching. We are talking about changing the way we live and work within the MSC.”

When YAB Tun Dato’ Seri Dr Mahathir Mohamad said that on 17 May 1997, at the official launch of Cyberjaya, it was hard to imagine just exactly how much the world would change.

Tun Mahathir had envisioned the Multimedia Super Corridor as an impetus of new things – new cyber laws, new types of entertainment, new means of healthcare delivery, and new applications of technology.

25 years later, much of what was envisioned has evolved beyond what was even thought possible. But these achievements did not come from just passion and dedication – they were the fruits of foresight and planning that were first planted in 1996.

Laying the foundations (1996-2003)

On the 5th of June 1996, the Multimedia Development Corporation (MDC) was set up to oversee the implementation of MSC Malaysia.

In less than a month, Prime Minister Tun Dr. Mahathir launched MSC Malaysia at the inaugural Multimedia Asia Conference and Exhibition 1996, and in the process, officially launched the MDC, which would later be known as the Malaysia Digital Economy Corporation (MDEC).

Later that year, on December 5th, 1996, Sun Microsystems became the first company to be granted MSC status – the first in a long line of the country’s many movers and shakers of the digital economy.

Since then, thousands of other companies have attained MSC status as they contributed capital, ideas and jobs to Malaysia’s digital economy.

As of 2019, there are 2,954 active MSC companies, which have produced a combined revenue of RM472 billion and created 182,538 jobs for the Malaysian economy.

The year 1997 also saw the creation of the MSC Malaysia International Advisory Panel (IAP), which aimed to gather the world’s most influential ICT leaders, thinkers and researchers to lend their expertise towards accelerating Malaysia’s ICT industry.

Entering Phase 2 (2004 – 2010)

Moving ahead, the MSC Malaysia Next Leap was announced in July 2004, marking Phase 2 of MDEC’s journey, set to cover the period between 2004 to 2010. The focus was to roll out MDEC’s initiatives to the rest of the country.

It was during this time that then-Prime Minister YAB Dato’ Seri Abdullah Hj. Ahmad Badawi announced that 10,000 schools were to be transformed into smart schools.

This broad education policy initiative eventually led to MDEC initiatives like MyDigitalMaker, which impacted more than 2.1 million students and equipped more than 90,000 teachers with digital skills to utilise in their classrooms.

In 2005, during the 10th anniversary of the MSC, a trailer for the MDEC-produced Saladin: The Animated Series was previewed, signifying the start of Malaysia’s digital content industry.

Saladin and MDEC’s initiatives in the digital content industry paved the way for locally-produced series such as Upin & Ipin, Boboiboy and Ejen Ali to become internationally renowned success stories.

Today, the country is home to a thriving digital content ecosystem – encompassing animation, video games and visual effects – that routinely receive international projects and global recognition.

Towards a Digital Malaysia (2011 – 2021)

The second phase of MDEC’s journey ended in October 2010, during which they began their next task to help bring the nation closer to its digital aspirations by developing the Innovative Digital Economy (IDE) Framework.

On 19 October 2011, during the 23rd MSC Malaysia Implementation Council Meeting (ICM), MDEC was mandated to implement the IDE, or Digital Malaysia as it became widely known, which served as the blueprint for the country’s digital transformation programme.

Digital Malaysia refocused MDEC’s goals into three key components: Industry Development, Digital Transformation and Enabling Environment. Along with this plan came aspirations for the digital economy to contribute 18.3% to Malaysia’s Gross Domestic Product (GDP) by 2020.

These aspirations are now achievements. In 2019The Malaysian digital economy contributed 19.1 per cent to the GDP, and are expected to hit 22.6 per cent by 2025. Much of the country’s digital transformation has now taken place – from 2017 to 2020, 489,000 SMEs adopted eCommerce into their business operations.

These accomplishments took grit, dedication and passion, as MDEC’s resilience and unwavering focus enabled many of our initiatives to take hold and produce meaningful value for the country.

MDEC was conceived just shy of the 1997 Asian Financial crisis, yet they never faltered in their goals towards catalyzing Malaysia’s ICT industry. They powered through the Global Financial Crisis in 2007, so that in 2011 they could be mandated to lead Digital Malaysia as part of the National Transformation Agenda.

And now, in the midst of the Covid-19 pandemic, MDEC has once again proven to be a resilient body. Since 2019, the agency redefined its purpose towards Leading Malaysia’s Digital Economy Forward.

Amidst the hardships and new normal, MDEC has driven initiatives and efforts that not only helped Malaysians weather the storm, but to steer it into new horizons that beckon with exciting opportunities.

Recently, MDEC unveiled the ‘Digital Investments Future5’ (DIF5) Strategy – a five-year plan aimed at attracting digital investments and advancing Malaysia’s digital economy following the 12th Malaysia Plan.

All these plans are part of a massive concerted effort in line with the Malaysia Digital Economy Blueprint (MyDIGITAL) and the National Fourth Industrial Revolution Policy that aims to develop Malaysia into a high-tech nation by 2030.

The Next 25 Years – Onwards and Upwards

For 25 years, MDEC has taken the lead in developing the nation’s Digital Economy. They have transformed from the original startup nation to one of the leading digital countries in ASEAN. 

What comes next for MDEC over the next 25 years? It is hard to imagine. For MDEC, however, the Future is Now as we are already living in a world that is Digital by Default.

The agency will continue to lead Malaysia’s digital transformation for equitable digital economy opportunities, driving a globally competitive digital nation.

What do they want? This year alone, they want to impact close to 100,000 Malaysians by empowering them to learn and earn via digital platforms and tools.

MDEC wants to continue in their focus on the four key NADI Digital thrust areas – New Skills, Adoption, Disruptors and Investment.

Most importantly, under their Malaysia 5.0 agenda, they wish to enable a nation that is deeply integrated with technology, providing equitable digital opportunities to the people and businesses.

While MDEC has come a long way in the past 25 years, there is much more to be done. The frontier digital technologies of artificial intelligence, robotics and biotechnology hold great promise to advance the nation and it is crucial to not fall behind.

MDEC is committed to development of Malaysia’s digital economy, which is centered around the needs of the nation and its rakyat and what is required for them to thrive in the 4th Industrial Revolution.

“The time is now, and we must act. We are the heart of Digital ASEAN. We are MDEC”, quoted the official source.


MARKETING Magazine is not responsible for the content of external sites.



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene