Celebrating Malaysia’s CMO of the Year: Melati Abdul Hai

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Melati Abdul Hai, the Chief Marketing Officer of McDonald’s Malaysia was recently awarded the CMO of the Year 2021 by MARKETING Magazine, and it’s time to celebrate her success!

Working with McDonald’s Malaysia for over 11 years now, Melati was promoted as the CMO of the company in 2018, prior to which she was the Senior Director of Marketing, Communications and Insights. In her decorated career of almost 25 years, Melati has worked with companies like Nestlé Malaysia, PepsiCo Malaysia and Golden Arches Restaurants before joining the fast food giant.

Melati is a firm believer that marketing is a growth driver in its own right. Beyond GRPs and CTRs, she has instilled the discipline and passion around building emotional connection hinged on strong insights. And in turn, gaining consumers’ trust.

She made it necessary to have all their work drive trust and grow market share; work that is not just about advertising but in telling stories that leverage and reinforce strong affinity which the McDonald’s customers already feel, with iconic & craveable food, content people love and engagement that brings the brand down to where it matters most – the community.

Commenting on her big win, Melati told MARKETING Magazine, “This award is not just about me, but about my team and the passion we have for the brand and our customers. Nothing beats the feeling of seeing a young child with a Happy Meal box or someone in mall holding our McFlurry or drinks cup and think ‘Wow, I’m part of that’.”

Besides becoming the Malaysian CMO of the Year, Melati also won the GOLD awards for Best Marketer in Social Media Marketing and Marketing Trailblazer for F&B.

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melati marketing trailblazer marketing magazine asia

The awards for Malaysian CMO of the Year, Best Marketer in Social Media Marketing and Marketing Trailblazer – F&B are sponsored by Entropia – part of Accenture Interactive.

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APPIES Asia Pacific 2022 is happening in Malaysia!

Campaign entries must have run between Jan 2020 to May 2022
(open to campaigns ran from any Asia Pacific market during this period)

Visit appies.asia for details, registration and submissions NOW!

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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