Amy, Melati, Linda, Emily and Renda are very excited about this…

0 ways AI can benefit F&B marketers….

1. Menu Personalisation: AI-powered recommendation systems analyse customer preferences and purchasing behaviour to personalise menu offerings, increasing customer satisfaction and driving sales.

2. Inventory Management: AI algorithms forecast demand, optimise inventory levels and minimise waste by analysing factors such as seasonality, weather patterns, and historical sales data.

3. Supply Chain Optimisation: AI enables F&B marketers to optimise supply chain operations by predicting ingredient availability, identifying cost-saving opportunities, and streamlining logistics processes.

4. Dynamic Pricing: AI-driven pricing algorithms analyse market dynamics, competitor pricing strategies, and customer demand to optimise pricing decisions and maximise profitability.

5. Customer Insights: AI-powered analytics tools extract actionable insights from social media, reviews, and customer feedback, enabling F&B marketers to better understand consumer preferences and tailor marketing strategies accordingly.

6. Quality Control: AI-powered image recognition and machine learning algorithms detect food and drink defects, ensure compliance with quality standards, and enhance product consistency and safety.

7. Menu Engineering: AI analytics tools analyse menu performance, identify high-margin items, and optimise menu layout and pricing strategies to maximise profitability and customer satisfaction.

8. Marketing Automation: AI-driven marketing automation platforms streamline campaign management, audience targeting, and content personalisation, enabling F&B marketers to reach their target audience with relevant messaging at scale.

9. Predictive Maintenance: AI-powered predictive maintenance systems analyse equipment performance data to detect potential failures, minimise downtime, and optimise operational efficiency in F&B production facilities.

10. Customer Service: AI chatbots and virtual assistants provide instant customer support, handle inquiries, and facilitate online ordering, enhancing the overall customer experience and driving customer loyalty.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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