Amy, Melati, Linda, Emily and Renda are very excited about this…

0 ways AI can benefit F&B marketers….

1. Menu Personalisation: AI-powered recommendation systems analyse customer preferences and purchasing behaviour to personalise menu offerings, increasing customer satisfaction and driving sales.

2. Inventory Management: AI algorithms forecast demand, optimise inventory levels and minimise waste by analysing factors such as seasonality, weather patterns, and historical sales data.

3. Supply Chain Optimisation: AI enables F&B marketers to optimise supply chain operations by predicting ingredient availability, identifying cost-saving opportunities, and streamlining logistics processes.

4. Dynamic Pricing: AI-driven pricing algorithms analyse market dynamics, competitor pricing strategies, and customer demand to optimise pricing decisions and maximise profitability.

5. Customer Insights: AI-powered analytics tools extract actionable insights from social media, reviews, and customer feedback, enabling F&B marketers to better understand consumer preferences and tailor marketing strategies accordingly.

6. Quality Control: AI-powered image recognition and machine learning algorithms detect food and drink defects, ensure compliance with quality standards, and enhance product consistency and safety.

7. Menu Engineering: AI analytics tools analyse menu performance, identify high-margin items, and optimise menu layout and pricing strategies to maximise profitability and customer satisfaction.

8. Marketing Automation: AI-driven marketing automation platforms streamline campaign management, audience targeting, and content personalisation, enabling F&B marketers to reach their target audience with relevant messaging at scale.

9. Predictive Maintenance: AI-powered predictive maintenance systems analyse equipment performance data to detect potential failures, minimise downtime, and optimise operational efficiency in F&B production facilities.

10. Customer Service: AI chatbots and virtual assistants provide instant customer support, handle inquiries, and facilitate online ordering, enhancing the overall customer experience and driving customer loyalty.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW