Marketer of The Year in Retail & Promotions Marketing: Linda Hassan

Having reestablished Domino’s Pizza as the Pizza Delivery Expert in the industry by rebuilding brand Top-of-Mind (TOM), Linda Hassan, Group Chief Marketing Office of Domino’s Pizza, has rightly earned the title of Marketer of The Year in Retail & Promotions Marketing at the Malaysia CMO Awards 2022.

Strategically leading Domino’s in Malaysia, Singapore, and Cambodia, Linda Hassan has relied heavily on her enthusiasm for disruptive innovation and inventive digital transformation.

Her extensive knowledge of brand communication, Marcomm technology, digital innovation, e-commerce, customer relationship management, new product development, and customer centricity is complemented by her more than 25 years of experience in the international QSR business.

Linda has made a name for herself in the food and drink sector as an innovative force with many faces. She is well-versed in the cutting-edge technology of the future, as well as the shifting fashions and consumer demands of today.

Linda’s crystal-clear vision and strategy continue to bolster Domino’s brand presence in Malaysia, Singapore, and Cambodia by placing a premium on brand communication, creativity, and a readiness to explore new opportunities given by evolving technology and digital transformation.

Branding in Singapore and Cambodia both owe a great deal to Linda’s efforts there, where she laid a solid basis for the company.

She now manages a staff of forty across all three countries, whose specialties range from branding to digital media. Her innovative approaches and sensible business options are the fruit of her labours of love.

“A heartfelt thank you to the Malaysian CMO Awards for awarding me Gold for the Marketer of The Year in Retail & Promotions Marketing Category.

This is definitely one for the books as an amazing achievement for me and the team. More so as the process of winning the award itself was unique, engaging, and in-depth which provided us with the opportunity to shine a spotlight on the hard work that we have created.

This award belongs to the entire Domino’s team and all of our supporting agencies. It is a reflection of our collaborative passion, hard work, and determination. I would not have been able to do it without all of them.

I hope with this win, it would inspire others to continue to challenge the convention and strive for excellence,” she mentioned upon receiving her award.

MARKETING magazine would like to thank all sponsors and supporters of the Malaysian CMO Conference & Awards.

 


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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