Marketer of the Year in B2B Marketing 2022: Eric WY Wong

For years, the Malaysian CMO Awards has been at the forefront of MARKETING Magazine’s efforts to recognise and honour the country’s most outstanding marketing professionals.

Since 2020, Prudential Assurance Malaysia Berhad has won an astounding total of 13 accolades, thanks to the efforts of Eric WY Wong, the company’s Chief Marketing & Partnerships Distribution Officer.

It’s only expected that these efforts translate into winning the Gold in the Marketer of the Year in B2B Marketing category and a special mention in the Marketer of the Year in the Media & Content Partnership category at the Malaysian CMO Awards 2022.

Eric previously expressed his feelings to MARKETING Magazine saying, “It is a privilege to be sharing the Gold award along some of the finest marketers in the country.

The collective body of work is evidence that Malaysia is not short of ideas, creativity and conviction to raise the standard of marketing excellence.

A word of gratitude to Ham, MARKETING Magazine and all sponsors for making this happen and organising it immaculately.”

Eric Wong is a graduate of Universiti Malaya with a major in accounting. He began his career working in a wide range of businesses, including FMCG, banking, and insurance in the APAC markets for British American Tobacco, Unilever, and Citi, among others.

His abilities have expanded over the years to encompass P&L Management, Brand & Marketing Strategy, Consumer Marketing & Insights, Pricing Strategy, Market Research, and Product Innovation.

Eric is now the Chief Marketing and Partnerships Distribution Officer in Malaysia for Prudential. As the chief marketing officer, he is responsible for the brand equity of Prudential.

He is in charge of the company’s best-in-class solutions for current and future requirements, which are built on a solid foundation of great customer experience, analytical capabilities, and communication technology.

During his tenure, Prudential will expand its presence in Malaysia through a partnership with two well-known institutions: a global consumer bank and an Asian powerhouse.

In addition, he has advocated for Prudential to form strategic alliances with other companies in the digital sector, e-commerce giants, and government bodies to reach a wider range of consumers.

MARKETING magazine would like to thank all sponsors and supporters of the Malaysian CMO Conference & Awards.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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