Posted on by Masumi Parmar
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Marketer of The Year in Customer Experience Marketing: Teh Wei Seong
17 Feb
Teh Wei Seong, the Director, Analytics and Customer Experience of Prudential Assurance Malaysia Berhad (PAMB) bagged the second Gold in the Marketer of The Year in Customer Experience Marketing category at the Malaysian CMO Award 2022.
Director of Analytics and Customer Experience at Prudential Assurance Malaysia Berhad (PAMB) beginning August 2019, Wei Seong Teh is a member of the PAMB executive team.
Using analytics, Wei Seong is in charge of ensuring that the company’s entire customer experience strategy is aligned with excellent execution.
In this era of the experience economy, he advocates for the use of consumer insights to enable a data-driven strategy that can provide quantifiable outcomes across the full customer journey.
A qualified accountant and Fellow of CPA(Australia), his experience spans consumer and enterprise markets in the areas of strategy, marketing, planning, and analytics in the FMCG, IT, and Banking sectors.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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