RHB Group, known as the fourth largest, fully integrated financial services group in Malaysia, made it as marketer of the year at the APPIES APAC 2022. This client with the help of FCB SHOUT managed to clinch a total of 3 gold trophies, 4 bronze trophies and one merit for both APPIES APAC and Malaysia 2022.
Their winning campaigns are:
- “PROJECT OPEN – From SRF to #JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most”
- “ALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling”
- “OCEAN HARMONY – Bringing life back to the oceans, one card at a time”
- “GOLDEN WISDOM – Turning traditional culture into modern art-vertisements”.
They have won the trophies for different categories that can be accessed here.

About RHB Group
RHB Banking Group is a multinational regional financial services provider that is committed to delivering complete solutions to customers through differentiated segment offerings and an ecosystem that supports simple, fast and seamless customer experiences, underpinned by a cohesive and inspired workforce, and relationships built with stakeholders.
RHB Group is ready to partner with clients in their quest to grow their wealth and financial independence.
TIME TO ENTER APPIES
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
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