Nadine Paul, the winner of the coveted GOLD award for Best B2B Marketer of 2021 at the Malaysian CMO Awards, has recently joined Fave Group. Prior to this, Nadine was the Head of Merchant Marketing at Malaysia’s leading homegrown lifestyle e-wallet company – Boost.
Nadine kickstarted her career in fintech when she joined Axiata Digital eCode in early 2019, where she was instrumental in driving merchant marketing efforts for Boost. With the recent rebranding of Boost, which unifies all its fintech services that span payment services, alternative financing, digital insurance, content services and merchant solutions under one roof, Nadine led the Branding & Marketing team of Boost Biz – merchant business under the Boost brand. She was responsible for the entity’s overall branding, marketing, and communications strategies to establish the Boost Biz brand as a key merchant solutions enabler in the industry.
After 3 great years in Boost, Nadine will now head Offline Trade Marketing in Fave Group.
Nadine has more than 12 years of experience in the fields of advertising, event management, and marketing across various MNCs such as DiGi Telecommunications and Citibank Berhad.
Outside of work, she enjoys building Lego, baking/cooking and collecting sneakers.
During an Exclusive conversation with MARKETING Magazine, Nadine commented, “I’m grateful and humbled to be recognized amongst some of the most inspiring minds in the industry. This win is a team effort and a true testament to the amazing support system of peers, leaders/mentors I’ve had in Boost. Special shout out goes to my leaders; Gary Foo and Eric Chong who always believed in me and pushed me to be the best version of myself.”
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