14:30 Introduction – What is growth marketing?
Growth marketing is defined by one goal: to identify the most effective, efficient ways to grow a business. To achieve this goal, growth hackers adopt a methodology of rapid experimentation through phases of the conversion funnel, product development, and other areas of the business. Growth marketing covers the entire customer journey and includes data-driven experiments, using the scrum methodology, to improve the company’s defined key metric(s). To ultimate goal of growth marketing is to achieve long-term sustainable growth.
15:30 Lean Start-up methodology Growth hacking uses the Lean Startup methodology. After analysing the funnel growth marketers run data-driven experiments in sprints of 1 or 2 weeks. By analyzing the data and their initial hypothesis, they are able to quickly decide to kill or scale experiments, cycling through numerous iterations at a minimal cost. The rapid pace of decision- making and execution is the number one reason why companies applying the growth methodology are outsmarting and outrunning their competition.
17:00 Growth Marketing process Audit marketing and sales, Create buyer personas, Design customer journeys, Test the ideas, Measure and improve, Scale what works best, Kill what doesn’t work
18:00 End of Day 1 session
Day 2 – 31st March 2022
14:15 Recap of yesterday’s topic
14:30 The stages of conversion funnel
Awareness, Acquisition, Activation, Retention, Revenue, Referral
16:00 Practical examples from the startup and traditional companies