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Growth Marketing Workshop (2-Days Series) by Hando Sinisalu

Speaker
Hando Sinisalu
Start
March 30, 2022 2:00 pm
End
March 31, 2022 5:30 pm
Phone
+60 (3) 7726 2588
Email
[email protected]
Website
https://hams.top/gm2022

RM1,200.00

Growth Marketing Workshop: What Every Company Can Learn From New Startups (2-Days Series) by Hando Sinisalu

Growth Marketing relies on a rapid testing and learning cycle to systematically improve your results:

  • Instead of following one idea, many possible approaches are tested quickly
  • Projects are divided into short sprints and powered by marketing technology
  • All decisions are made based on data, not opinions
  • The learnings accumulate over time, gradually improving your performance.

Growth Marketing is a process for systematic and measurable growth. It makes your team agile and focused, and gives you the data to make decisions.

Download PDF here

COURSE OVERVIEW
The objective of the workshop is to introduce modern growth marketing methods widely used in start-up businesses to traditional companies

KEY TAKEAWAYS
The participants will learn the growth marketing method and get ideas how to use growth marketing in their companies

WHO SHOULD ATTEND?
Marketing and sales executives of B2B and B2C companies, marketing agencies

Download the Workshop PDF here

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Status

Day 1 – 30th March 2022

  • 14:00 E- Registration
  • 14:15 Welcome participants & Introduction
  • 14:30 Introduction – What is growth marketing?
    Growth marketing is defined by one goal: to identify the most effective, efficient ways to grow a business. To achieve this goal, growth hackers adopt a methodology of rapid experimentation through phases of the conversion funnel, product development, and other areas of the business. Growth marketing covers the entire customer journey and includes data-driven experiments, using the scrum methodology, to improve the company’s defined key metric(s). To ultimate goal of growth marketing is to achieve long-term sustainable growth.
  • 15:30 Lean Start-up methodology
    Growth hacking uses the Lean Startup methodology. After analysing the funnel growth marketers run data-driven experiments in sprints of 1 or 2 weeks. By analyzing the data and their initial hypothesis, they are able to quickly decide to kill or scale experiments, cycling through numerous iterations at a minimal cost. The rapid pace of decision- making and execution is the number one reason why companies applying the growth methodology are outsmarting and outrunning their competition.
  • 17:00 Growth Marketing process
    Audit marketing and sales, Create buyer personas, Design customer journeys, Test the ideas, Measure and improve, Scale what works best, Kill what doesn’t work
  • 18:00 End of Day 1 session

Day 2 – 31st March 2022

  • 14:00 E-Registration
  • 14:15 Recap of yesterday’s topic
  • 14:30 The stages of conversion funnel
    Awareness, Acquisition, Activation, Retention, Revenue, Referral
  • 16:00 Practical examples from the startup and traditional companies
  • 17:15 Q&A Session
  • 17:30 End of Workshop & Farewell