Mediabrands Malaysia announces key promotions to Executive Leadership team

IPG Mediabrands has today announced the executive leadership promotions of Cindy Eliza Vaz as Chief Digital Officer, and Debica Sigamani as Chief Talent Officer for the Mediabrands Malaysia network.

In her role as Chief Digital Officer, Cindy will expand the digitisation of Mediabrands Malaysia, leading the digital transformation to offer a comprehensive suite of qualitative programmatic, performance and tech solutions.

Cindy was previously Head of Digital for Universal McCann, Malaysia.

As Chief Talent Officer, Debica will work closely with the executive leadership team to drive business growth and success while shaping the company’s talent strategy to create a culture of high performance and engagement, while fostering a diverse and inclusive workplace.

Debica was previously Director of Human Resources for Mediabrands Malaysia.

Commenting on the promotions, Bala Pomaleh, Chief Executive Officer of Mediabrands Malaysia said, “We are excited to announce these two key promotions within our Mediabrands executive leadership team as we look to shape our growth opportunities in the coming year.

“Cindy has played a key role in driving our new business and digital efforts across UM and was the natural choice to appoint as Chief Digital Officer for the network.

Her strengths in digital innovation, strategy, data, and tech capabilities will help us continue to drive digital excellence to meet our clients’ business needs, while focusing on transparency, accountability, and brand safety.

“Debica has been an invaluable member of our team and played an integral role in supporting our business as a trusted strategic partner, working alongside me and the executive leadership team to drive our talent agenda forward.

I am confident that in her new role as Chief Talent Officer, she will continue to add immense value to our business growth and culture in line with Mediabrands’ diversity, inclusivity and sustainability goals.”

Commenting on her new role, Cindy said, “These are exciting times for us, as we harmonise and bring together the best of our digital worlds under the roof of a single digital strategy that delivers cutting-edge solutions.

At the same time, I look forward to raising the digital profile of Mediabrands, collaborating closely with UM and Initiative on our digital strategy and empowering clients to be more digitally savvy, while continuing to cultivate an ecosystem that nurtures more mentorship and coaching of young digital talents.”

Commenting on her new role, Debica said, “I am thrilled to be taking on this new challenge and grateful for the opportunity to work closely with the leadership team to drive our talent initiatives forward amidst a continually changing business landscape.

Our people are our most important asset, and I am committed to ensuring that we continue to evolve our talent function to create a culture that attracts and retains the best talent, supports their growth and development, and ultimately drives business success.”

Their appointments are effective immediately from 1 April, with both reporting directly to CEO of Mediabrands Malaysia, Bala Pomaleh. This appointment further builds on the leadership capabilities and significant digital presence of Mediabrands Malaysia.


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