Meltwater Malaysia Strengthens Team for Strategic Expansion

Last year, Meltwater appointed Kunalan Ramasamy, an industry veteran, and seasoned Media Intelligence leader, as the new Country Manager in Malaysia.

To start off the year, the business has made two crucial personnel moves, adding a new hire to the team and promoting another in anticipation of a new year of development and expansion goals.

After 12 years with Meltwater, Weldon Fung has been promoted to Area Director of Southeast Asia. Having started his career in Meltwater Hong Kong, he has spent the last decade spearheading the new business teams in Singapore. He has played a critical role in building Meltwater’s presence in the region, serving as a speaker at several public relations and marketing events for interactive media.

Weldon expects this will be the decade of ASEAN, because of its fast growing economies and tech-savvy digitally wired population, a majority of which are under 40. He envisions that Meltwater will be well placed to help businesses to capitalise on an evolving digital landscape with an all-in-one media & social intelligence solution that is future proofed for Communicators and Marketers across the region.

Meltwater offers a comprehensive range of Marketing and PR solutions. In addition to their well-known Media Intelligence product, the company also provides a platform for Integrated Social Listening, Management, and Analytics; an Influencer Marketing Platform (Klear); and Social Consumer Insights (Linkfluence).

To further strengthen their team for their strategic expansion, Fabian Selva joins them from iSentia as Senior Director of Business Development. A known go-getter, he is an award-winning media industry professional with over 20 years of experience. He has managed communications strategies and campaigns for several ministries and government agencies in Malaysia, including but not limited to PETRONAS, UMW Holdings, PETRA Energy, and Telekom Malaysia.

Fabian’s decision to join Meltwater is driven by the company’s global reach and specialised capabilities as; the all-in-one media and social intelligence solution is a unique offering for the market combined with its full suite of solutions across the marketing stack, it puts it a cut above the other “traditional” players in the space.

With his rich experience and enthusiasm to bring new practices to the PR & Marketing industry, he can continue to help businesses become a leader in their space

Recently, Meltwater released the 2023 Global Digital Report, in partnership with We Are Social, which gives you a bird’s-eye view of the new, global digital landscape. Specifically to Malaysia, the average internet user in Malaysia aged 16 to 64, spends 2h 47 minutes on social media each day, higher than the global average of 2h 31 minutes.

Internet users in Malaysia use more than 7 social media platforms on average – and they’re using it to learn more about brands (58.7%).

Both leadership changes are intended to propel Meltwater onto the next level in 2023.

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