Meltwater Brings Powerful New Enterprise Suite to APAC

Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients.

Meltwater’s powerful enterprise intelligence suite brings to life the company’s vision of harnessing the world’s data in real time to unlock brands’ competitive edge.

Using best-in-class artificial intelligence (AI), natural language processing, computer vision and inference models, the solution provides a unified view of datasets across sources, including media, user-generated content, influencer metrics, business intelligence, and first-party data.

“In a world where analytics and dashboards are key to insights and driving business outcomes, the veracity of data will define the winners,” said David Hickey, Executive Director Asia Pacific at Meltwater.

“With Meltwater’s enterprise innovations, brands get deeper, bespoke insights, unified data from multiple sources, and customised data delivery so that they can focus on what matters the most – identifying customer needs.”

Meltwater’s Enterprise Intelligence Suite offering announced today, includes:

Detailed reporting and analysis

Go beyond traditional PR and marketing measurements to gain deeper insights into the quality of coverage and message penetration.

A 360-degree view of data

Combine Meltwater’s data with first-party and third-party datasets for more compelling insights, context and comparisons.

Custom data delivery and packaging

Control how you visualise key metrics and communicate data via Meltwater’s active display and custom dashboards.

Premium customer support

Receive proactive guidance and best practices to help solve business challenges more effectively.

As part of its enterprise push, Meltwater has appointed new senior leadership to drive value for brands in their data journey across Southeast Asia, Japan and South Asia.

Ramnath Bojeesh steps into the newly created role of Enterprise Area Director for Southeast Asia & Japan to build out the enterprise business in the region. His 13 years of experience spans a range of sales roles at Scandit, Talkwalker and Brandwatch.

The company’s other pivotal hire is Li Li Chua, who joins as Customer Success Director APAC to lead customer success. She has over two decades of experience, including in client engagement roles at IBM, Gartner and SAP.

“It’s an exciting time to be doing business in Asia Pacific and we’re thrilled to be adding enterprise leaders with a proven track record join us as Meltwater navigates its next, important phase of growth,” Hickey added.

With double digit growth, Southeast Asia and Japan continue to be at the core of Meltwater’s growth in the APAC region. In the past year, the company has added Genting Malaysia, One Championship, TBWA Philippines, and Sumitomo to its client roster.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene