Bala Pomaleh elected as MSA President for the term 2022 – 2024

The Media Specialists Association (MSA) has announced Bala Pomaleh (CEO, Mediabrands Malaysia) as its newly elected President and Mr Dheeraj Raina (CEO – Media, Dentsu Malaysia) as its Vice President at the Association’s Annual General Meeting (AGM) held on 2nd June, 2022.

Bala Pomaleh said “The last two years have provoked great changes in the media scene, yet we have also seen immense scope for innovation and growth of new technologies. I am happy to contribute to the industry in this capacity so we can work through our common challenges, namely, to grow and expand our talent base and elevate new capabilities and skills in line with client needs.

This can only happen through close collaboration with my industry peers and those across related industry bodies, and I look forward to us building greater cohesiveness in guidelines and practices for the industry.”

The Association’s other office bearers are Wong Pi Yee (Head of Media, Publicis Media) as its Treasurer and Vanitha Selvathurai (Partner, Head of Carat) as its Secretary.

The Council is represented by Ampersand Advisory, Invictus Blue, MediaEdge:CIA, Mindshare Group, OMD Malaysia , Seed Integrated Malaysia , Trapper Media Services and Universal McCann.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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