ADFEST announces Merlee Jaymee as Grand Jury President of ADFEST 2022

ADFEST is delighted to announce it has appointed Merlee Jayme, APAC Chief Creative Officer for Dentsu International as Grand Jury President of ADFEST 2022. Jayme is also Chairmom to Dentsu Jayme Syfu and Dentsu One Manila.

“Merlee is one of the region’s most respected and awarded creatives, who continues to push insights and innovation. She is at the forefront of Asian creativity and we are delighted to have her as our Grand Jury President for 2022,” says Vinit Suraphongchai, Chairman of ADFEST.

In addition to her role as Grand Jury President, Jayme will lead the Audio Lotus, Film Lotus, Outdoor Lotus & Press Lotus categories as Jury President. As Grand Jury President, she will head up the panel of Jury Presidents to judge the INNOVA Lotus & Lotus Roots.

“I very much look forward to being Grand Jury President of ADFEST, one of the most respected creative shows in the region. Though we won’t be able to enjoy the sun & sea of Pattaya just yet, I’m excited to see new works coming out of our region during this very difficult time,” says Jayme.

Jayme has won various accolades and is famed for winning the Philippines’ first-ever Cannes Lions Grand Prix for Smart Communications’ Smart TXTBKS. She is a strong advocate for diversity, women empowerment, LGBTQ and gender equality.

Jayme is the first Filipino named Creative of the Year for Southeast Asia by Campaign Asia Pacific Agency of the Year and the Asia Women Marketeer 2019. She is a seasoned judge, a renowned speaker and holds the accolade of being one of CNN’s Leading Women. A mom to 4 beautiful girls, a feminist who leads Dentsu’s #sistergood project for women leadership and a best-selling author/illustrator of a creative handbook titled “Everyone Can Be Creative”, Jayme is an inspiration in breaking the glass ceiling in this mad men’s world.

ADFEST is one of only eight regional festivals included in the WARC Rankings, successor to The Gunn Report.

ADFEST is now accepting entries into 20 categories. The deadline for entries submission is Friday 24th December 2021. For more information, visit

For the latest news and announcements, follow ADFEST’s official social channels on Facebook, Twitter, LinkedIn and Instagram.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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