Linda Hassan is passionate about radical innovations

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Linda Hassan is the winner of the coveted Gold ‘Best Marketer in Omni-Channel Marketing’ accolade at the 2021 Malaysian CMO Awards. This is the third time that the Group Chief Marketing Officer for Domino’s Pizza (Malaysia & Singapore) has won at the most prestigious celebration of marketing excellence in Malaysia.

Linda has a passion for radical innovation and creative digital transformation, which has been the key to her strategic leadership for Domino’s Malaysia and Singapore.

Armed with over 2 decades of experience in the international F&B arena, her vast expertise entails brand communication, Marcomm tech, digital innovation, e-commerce, CRM, product innovation and customer-centricity.

Linda has established herself in the Food and Beverage industry as a multi-faceted driving force towards innovation, equipped with a comprehensive understanding of tomorrow’s groundbreaking technologies, ever-evolving trends, and consumer needs.

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By placing the utmost importance on brand communication, creativity and willingness to explore new opportunities presented by emerging technology and digital transformation, Linda’s clear vision and strategy continues to strengthen Domino’s brand presence in Malaysia, Singapore and Cambodia.

Linda formed a strong foundation for the brand in Malaysia and was instrumental in establishing the brand in Singapore as well as Cambodia. Today, she leads a team of over 40 across various fields of creative and digital expertise in all three markets. Her love and dedication to her work is reflected in her creative strategies coupled with effective business solutions.

Ecstatic upon receiving her award, Linda commented, “The thing that keeps me going is that I love what I do. My work fills a huge part of my life. The only way to be truly happy is to believe in what I do, and that I have done my very best. When faced with a challenging situation, I will ask for help, or when I notice when something is wrong, I offer to help.”

“Trust in positive intentions and never stop learning no matter where, who, and what you are”, is Linda’s motto.


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