Amy Gan promoted to VP of Marketing at Etika

amy gan vp marketing etika santharuban pepsi

Etika Group of Companies (“Etika”), one of the region’s most prominent Halal beverage companies, announced the appointment of Amy Gan as Vice President of Marketing starting the 1st of June 2022, as the organisation seeks to boost its effort to further explore and strengthen their digitalisation strategy for the fast-moving consumer goods (FMCG) industry.

In her new role, Amy reports to Santharuban Thurai Sundaram, Chief Executive Officer of Etika Group of Companies (Malaysia, Singapore and Brunei).

Amy is now responsible for the overall branding and marketing strategy at both Etika and ATLAS Vending (a wholly-owned subsidiary of Etika). Her duties include creative brand-building campaigns, trade marketing, events, sponsorships and public relations for Malaysia and Singapore.

With over 13 years of experience, Amy began her career as Brand Executive for Revive Isotonic under Etika in 2009. By dedicating her work to growing Etika’s brand of products, she has proven time and time again that she has the knowledge and experience to command a critical role in the company.

Besides that, Amy will also be bringing a new game plan for Etika to jump-start their effort in digitalising the organisation’s marketing and communication effort. In addition, she will increase Etika’s market penetration via creative campaigns that appeal to Etika’s stakeholders including partners and consumers.

“We would like to embrace the emerging opportunities from every new technology, data or platform, and bridge what’s possible and practical to the new age of consumers while creating compelling brand experiences. I look forward to work together with the team to implement out-of-the-box ideas to capture the attention of our consumers, at the same time fulfilling the expectations of our stakeholders,” said Amy.

Having held her previous role as the Head of Marketing and Ancillary Business for ATLAS Vending, Amy has created countless interactive and creative work for their marketing initiatives such as the Minit Mart, a fully-automated self-service retail store inspired by the vending trend in Japan, and automated sampling machine – a contactless vending operating machine which is appropriate not only for the pandemic, but also advantageous to brands and consumers now as society is moving forward into the new normal.


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