MARKETING Magazine is happy to announce the upcoming 2-days workshop series titled “Growth Marketing Workshop: What Every Company Can Learn From New Startups” to be conducted by Hando Sinisalu, Founder and CEO of case.digital.
The HRD Corp. approved workshop is scheduled for 30th and 31st of March, 2022, and is based on topics such as Lean Start-up Methodology, the Growth Marketing Process, the stages of the Conversion Funnel etc.
The objective of the workshop is to introduce modern growth marketing methods widely used in start-up businesses to traditional companies.
Growth Marketing relies on a rapid testing and learning cycle to systematically improve your results:
- Instead of following one idea, many possible approaches are tested quickly
- Projects are divided into short sprints and powered by marketing technology
- All decisions are made based on data, not opinions
- The learnings accumulate over time, gradually improving your performance.
Growth Marketing is a process for systematic and measurable growth. It makes your team agile and focused, and gives you the data to make decisions.
The workshop is ideal for Marketing and sales executives of B2B and B2C companies, and marketing agencies.
About the Course Conductor:
Hando Sinisalu is a business journalist, conference producer and world traveler. He is the founder and CEO of case.digital (formerly known as Best Marketing International). Collecting and analysing digital marketing case studies is both his hobby and work. With presentations in 30+ countries, you could almost claim that Hando has travelled to the moon and back.
In the past, Hando has been a radio DJ, managed a newspaper company and an advertising agency. Today he writes about marketing to numerous publications and consults brands and media companies about digital marketing.
Hando is the author of “The Best of Global Digital Marketing: Storybook 1” and “Storybook 2”, and has a Masters degree in Communications from Ohio University (USA).
APPIES Asia Pacific 2022 is happening in Malaysia!
Campaign entries must have run between Jan 2020 to May 2022
(open to campaigns ran from any Asia Pacific market during this period)
Visit appies.asia for details, registration and submissions NOW!
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