The first Copywriting programme handled by me was in 1994 for industry training arm IACT. Here’s a rare caricature of that class by wordsmith student Simon Fong who is Creative Director of BBDO Worldwide in Shanghai now.
A recent gathering of the Class of ’94, can anyone spot Copywriting luminary Edward Ong and Ming of thecopyshop?
Also in the picture is Julie (Naga DDB Alvin Teoh’s wife).
The 3-month programme was taught by industry professionals, including myself, creative maestros Jude Mohan, Vernon Adrian Emuang, Paul Loosely and more….
What sort of writing do Copywriters do these days?
Mid-journey prompts. Keyword searches. Branded content series, Print ads, InstaStories, Facebook promotional copy, proposals, web content, memes, TV scripts, TikTok hashtag challenges, social media, captions, Always-On (hygiene) postings, write a lot of decks, ie. how to rationalize, present and sell ideas.
So after 30 years, 4 countries, 394 editions of the magazine, two published books, do you think I can still teach copywriting? If so, see you on October 25 at https://hams.top/hamclass
This a hands-on workshop, so bring your briefs, your pain points and needs. Ham will deal with the challenges, campaign by campaign. A full-day workshop for advertising, media and marketing professionals by a published author, award-winning copywriter, columnist, publisher, Award Shows and Conferences organiser, humanitarian worker, anti-corruption activist…
Call Ruby on 03-7726 2588 or https://marketingmagazine.com.my/shop/marketing/masterclass-for-writers/
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