30 years later, a copywriting workshop by Ham….

The first Copywriting programme handled by me was in 1994 for industry training arm IACT. Here’s a rare caricature of that class by wordsmith student Simon Fong who is Creative Director of BBDO Worldwide in Shanghai now.

A recent gathering of the Class of ’94, can anyone spot Copywriting luminary Edward Ong and Ming of thecopyshop?

Also in the picture is Julie (Naga DDB Alvin Teoh’s wife).

The 3-month programme was taught by industry professionals, including myself, creative maestros Jude Mohan, Vernon Adrian Emuang, Paul Loosely and more….

What sort of writing do Copywriters do these days?

Mid-journey prompts. Keyword searches. Branded content series, Print ads, InstaStories, Facebook promotional copy, proposals, web content, memes, TV scripts, TikTok hashtag challenges, social media, captions, Always-On (hygiene) postings, write a lot of decks, ie. how to rationalize, present and sell ideas.

So after 30 years, 4 countries, 394 editions of the magazine, two published books, do you think I can still teach copywriting? If so, see you on October 25 at https://hams.top/hamclass

This a hands-on workshop, so bring your briefs, your pain points and needs. Ham will deal with the challenges, campaign by campaign. A full-day workshop for advertising, media and marketing professionals by a published author, award-winning copywriter, columnist, publisher, Award Shows and Conferences organiser, humanitarian worker, anti-corruption activist…

Call Ruby on 03-7726 2588 or https://marketingmagazine.com.my/shop/marketing/masterclass-for-writers/

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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