Introduction to Digital Marketing by Aaron Kwan: 2 day workshop

Post-pandemic, Aaron Kwan found a large gap between the needs of businesses today and marketers’ current skills.

He found it integral to educate people on how to actively leverage, not just ulitilise, the applications available to us to be able to bring better skills to employers.

Aaron Kwan himself has a pronounced passion for the accelerated progress of digital marketing.

Aaron Kwan’s two-day marketing workshop, developed by Mobius Group, aims to serve as a comprehensive introduction to digital marketing.

This is part of the mission of Mobius Group: to help individuals and companies understand their data and apply the knowledge for industry and organisational effectiveness. Provide affordable access to solutions for industry and SMEs in particular.

After this course, participants should be able to:
1. Identify the digital strategy ecosystem
2. Describe the key personas and their responsibilities in digital strategy ecosystem
3. Apply the best practices on digital launch plan
4. Classify the different phases of the audience journey
5. List the different touchpoints and analyse the consumer behaviour
6. Develop a marketing campaign plan based on the marketing funnel
7. Measure right metrics and ROI for marketing campaign

Reset & Learn

Additionally, Aaron Kwan aims to instill a “reset & relearn” mindset within his students.

He believes this is the key to embracing the disruptive change we often see in the marketing industry.

By resetting your current notions of how things work effectively, one can efficiently learn as the industry skyrockets rather than being left in its wake.

Aaron Kwan’s course will dive deep into hot topics such as social media, SEO, and digital marketing.

You will learn what these terms mean in the industry right now and how to adapt when it changes in the near future.

“If you don’t believe in continuous learning, this isn’t the right workshop for you.

I aim to teach anyone who wants to learn, so, if that’s you, register now.” — Aaron Kwan 

MOBIUS aims to help individuals and companies understand their data and apply the knowledge for industry and organisational effectiveness.

Register for this workshop at MARKETING Magazine.




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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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