Universal McCann (UM), the global media agency network of IPG Mediabrands, announced its sixth annual day of service to the community, UM Impact Day, on 20th July. Launched under UM’s corporate social responsibility initiative, Better World, Impact Day exemplifies the agency’s commitment to community and care and its employees’ commitment to driving a better workplace, work product and world for the communities in which they live and serve.

Themed “Building a Better Future”, UM Impact Day this year saw 80 UM employees in Malaysia come together to support the Super Sarapan project (Super Breakfast), an ongoing project done in partnership with Yayasan Generasi Gemilang and aimed at feeding children from low-income households whose family’s combined monthly income is less than RM2,500.

Audrey Chong, Chief Executive Officer of UM commented, “Our aim this year, was to raise funds for this exceptional programme that looks to close the education gap for underserved children by improving literacy and nutrition.

Super Sarapan helps address the issue of hunger and motivates children to stay in schools by giving them a daily meal for each day they go to school. In this way, it encourages them to continue their education, thus opening the door for them to create a better future and elevate their livelihood.”

This Impact Day saw UM Malaysia inviting clients, partners, friends and family for a carnival in the office, where UM staff contributed time, energy and resources to create a fun-fair like day of food & beverages, games and activities.

UM clients including Tyson Foods, F&N Malaysia, Munchy’s and Mattel also supported the carnival by way of prizes and items to be sold on the day. The carnival sales proceeds totaled RM22,500, donated to Yayasan Generasi Gemilang for the Super Sarapan project.

Melissa Ngiam, Chief Executive Officer of Yayasan Generasi Gemilang said, “At Yayasan Generasi Gemilang, we get to see first-hand how providing a meal every single school day makes a huge difference in improving food insecurity for underserved students in Malaysia.

Super Sarapan exists to address the very real issue of student hunger. It is so meaningful to see the team at Universal McCann showing their genuine support for this programme. Thank you so much! The funds raised will allow us to collaborate with more schools to ensure more students are fed.”

Audrey adds, “This year’s cause was extremely meaningful to us as we looked towards helping drive change in our community and contributing towards the United Nations’ Sustainable Development Goals (SDG), in particular, SDG 1 – no poverty; SDG 2 – zero hunger and SDG 4 – quality education.

We are thankful for the collaboration of our numerous clients and partners who have been extremely generous with their support. And not to forget, a big thanks to our UM team, who drove this year’s impact day with heart and boundless energy to make the day a success.”

Learn more about Yayasan Generasi Gemilang here.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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