Malaysian CMO Awards 2021 Champions Tour Day 7 – Entropia honours CMO of the Year

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During the first virtual award ceremony of the Malaysian CMO Awards Champions Tour, Entropia came on board to host the celebrations on the seventh day of the tour.

Both the winners awarded during the ceremony won multiple awards this year, starting with Jenny Chin, the Head of Marketing Services at U Moblie, who won the Gold award for ‘Marketing Trailblazer – Telco’ as well as the Special Mention award for ‘Best Marketer in Customer Experience Marketing’, and CMO of the Year Melati Abdul Hai.

Melati, the Vice President and CMO of McDonald’s Malaysia, set the record straight by winning two other Gold awards for ‘Marketing Trailblazer – F&B’ and ‘Best Marketer in Social Media Marketing’.

Founder and Senior Partner of Entropia (part of Accenture Interactive), Prashant Kumar, welcomed the winners, praising the profession of Marketing as being the key component that businesses thrive on.

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Jenny Chin was ecstatic on receiving her awards, and commented, “I’m humbled and super stoked by my first experience in winning these 2 awards. Thank you MARKETING Magazine Asia for organising this for us, as the marketeers to be seen and heard. The successful campaigns would not have been possible without the relentless efforts from my dream team in #teamorange and our agency partners – BPN, Entropia & TBWA/KL.”

“Winning the award is a reminder of our continuous journey and collaboration with our agency partners to innovate the way we market and deliver the best brand experience for our customers”, added Jenny.

CMO of the Year Melati expressed her heartfelt gratitude and said, “These awards are not just about me, but about my team, and the passion we have for the brand and our customers. Nothing beats the feeling of seeing a young child with a Happy Meal box or someone in mall holding our McFlurry or drinks cup and think “Wow, I’m part of that”.”


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There may be just two more days left in the Champions Tour, but MARKETING Magazine believes in celebrating the work of all these stellar marketers all year long, every year.

Keep your eyes peeled for the upcoming days of the tour.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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