Posted on by Najihah Nasrin
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Judging criteria for the Malaysian CMO Awards 2022
07 Nov
1. Business Results (30%)
Marketing plays a critical role in driving the overall business success of any business. The rewarded candidates will have shown their influence and involvement in a positive business outcome – whether its share, revenue growth or profit.
2. Case Study Results (30%)
We will assess Case Studies as submitted to see how the CMO has led a campaign, launch or new initiative into a true success. How is engagement and impact working together to get results.
3. Team Results (20%)
A top CMO will “hire giants” as David Ogilvy once said, and build a powerful marketing team that will give him/her the wings to fly. Attention will be paid to turnover and a team packed with collaborative performers
Breakthrough marketing is far more effective than traditional marketing. We will closely study the work of leading marketers, look at recognition and awards won, and identify those that are truly taking the risks to succeed.
4. Awards (20%)
The Deadline for nomination ends on 30th of November 2022.
The Malaysian CMO Conference & Awards
Date: 10th February 2023 Venue: The Grand Ballroom, Sime Darby Convention Centre, KL.
For further details on the awards, click here. For assistance on nomination, contact Vishnu
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
