Posted on by Nathalie Tay
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Your mother-in-law is not judging APPIES 2024
27 Jun
Because our judges are just as tough!
Think your campaign can withstand the scrutiny of a stereotypical Asian mother-in-law?
Well, you’re in luck – she’s not judging.
But The APPIES Malaysia Awards 2024 panel might be even more discerning.
Impressing Real Industry Experts
While we’ve spared you the family drama, our judges are the cream of the marketing crop.
The APPIES is where only the most impactful campaigns rise to the top.
Can your strategy impress professionals who are even harder to please than your in-laws?
TED Talks meet Marketing Excellence
Present your campaign in a four-minute creative reel and a five-minute oral presentation.
Then, brave a Q&A session that might make you wish you were just discussing mom’s cooking!
Who Benefits?
PRESENTERS: Gain unparalleled exposure and feedback from industry giants. If you can impress them, you can impress anyone.
AUDIENCE: Shuttle between presentation halls and learn from Malaysia’s leading marketing strategists. It’s like speed dating, but for brilliant ideas and learnings.
JUDGES: Engage directly with campaign creators and assess real-world marketing solutions.
Categories that would make any Mother-in-Law proud
Compete for Gold, Silver or Bronze across 21 categories and six Best of Best categories.
From Best in B2B to Best in Festive, and Best in Tech to Best in Customer Experience, there’s a category for every agency and marketer.
Submission Deadline: 30th June, 2024
Announcement of Finalists: 5th July 2024.
APPIES FESTIVAL – Judging & Presentations: 11- 12 July, 2024.
Registrations for The APPIES FESTIVAL can be made here.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
